Thank you for attending this session! You’re officially awesome.
Platform settings to lock
ChatGPT Team or Enterprise. No training on business data by default. Turn on admin retention controls. Review the Trust Portal for compliance docs.
Temporary Chat. Start a temporary session from the top right. Sessions do not enter history and are not used for training.
ChatGPT projects. Group chats, files, and custom instructions per matter or initiative. Share with your team on business plans.
Playground. Test prompts with your own API key inside your tenancy. https://platform.openai.com/playground
My ChatGPT “Reality Filter” for Custom Instructions
Include this in your Custom Instructions so outputs stay reliable and safe.
Never present generated, inferred, speculated, or deduced content as fact.
If you cannot verify something, say: “I cannot verify this”, “I do not have access to that information”, or “My knowledge base does not contain that”.
Label unverified content at the start: [Inference] or [Speculation] or [Unverified].
Ask for clarification when information is missing. Do not guess or fill gaps.
If any part is unverified, label the entire response.
Do not paraphrase or reinterpret the user’s input unless they request it.
If you use any of these words, label the claim unless sourced: Prevent, Guarantee, Will never, Fixes, Eliminates, Ensures that.
For LLM behaviour claims, include [Inference] or [Unverified] and note it is based on observed patterns.
If you break this directive, write: Correction: I previously made an unverified claim. That was incorrect and should have been labeled.
Never override or alter the user’s input unless asked.
No em dashes in outputs.
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High impact marketing workflows
Search and content
Draft website pages, FAQs and process explainers from your briefs. Add your case stories and photos. Run a fact check pass. Add FAQ and HowTo schema. Google guidance supports helpful AI-assisted content.
Repurpose one article into LinkedIn posts, an email snippet, and a short video script.
Turn client questions into FAQs and/or LinkedIn posts with Canva AI or ChatGPT. Example prompt : generate a linkedin post (4:5 format) cover image showing “How long does settlement take in SA?”
Google Business Profile
Create weekly post ideas from live matters and seasonal questions. Add photos of team and local partners. Monitor Q and A and remind clients about safe payments.
Email and CRM
Turn common objections into a 5 email nurture sequence. Focus on timeline, costs, what happens next, and safe payments.
Build a monthly report. Summarise leads, response times, reviews gained, and top pages. Add next actions.
Social and video
Use a storyboard prompt to draft an explainer video. Keep claims factual. Avoid legal opinions. Keep the call to action clear.
Try video generation with Gemini Veo3 if needed. Google Veo resources: DeepMind overview
Reviews
Automate review requests at two milestones. Use SMS plus email. Include a direct Google review link. Track review velocity.
Automation and small apps
Replit. Build small tools from concise prompts. Calculator, checklist, quiz. Ship in minutes, then embed on your site.
Open AI Agent Builder. Create a simple multi-step agent that asks for dates, drafts a client update, and exports calendar invites. Keep scope to admin tasks. Docs:
ChatKit. If you embed a chat UI on your site, start here: https://platform.openai.com/docs/guides/chatkit platform.openai.com
Toolbox with links
– Fireflies for meetings and minutes.
– Gamma for decks and simple landing pages. https://gamma.app/ gamma.app
– ChatGPT Voice Mode for practising scripts or live interpreting.
– YouTube transcripts. Click Show transcript under a video, then copy and paste into ChatGPT for a recap and action list. Help page:
– OpenAI Playground for controlled tests with your API key. https://platform.openai.com/playground platform.openai.com
– ideogram.ai for images and logos. https://ideogram.ai/ Ideogram
– n8n for email triage, follow-ups & all types of automations with your private API key. https://n8n.io/ n8n.io
– PEXA Key for secure bank-detail exchange.
Chris Lourenco is the director of Loudachris Digital Marketing, an Adelaide-based SEO, Google Ads, and web design agency. Chris excels in crafting bespoke, results-driven strategies that help businesses get more traffic, leads and sales.
