Paint Professionals Adelaide
vs. Australia's Top-Ranking Painters
A full analysis of paintprofessionals.com.au measured against the painters dominating Google in Sydney, Melbourne and Brisbane. Powered by Ahrefs data.
Prepared 27 February 2026 · Data source: Ahrefs API
Site Snapshot
Here is where paintprofessionals.com.au stands today in Australian organic search. The numbers tell a clear story: the site has solid foundations but is leaving serious traffic on the table.
DR 13 is below the top 3 average
Only 3 top-3 keywords
~10 ranking pages total
Mostly directory links
The core issue: 89% of organic traffic lands on the homepage. That means the site is working from a single page instead of a network of pages targeting different services, suburbs and questions that potential customers are searching for.
How Paint Professionals Stacks Up
Below is a side-by-side comparison with the top organic performers in each capital city. These are the painters ranking in positions 1 to 3 on Google for their city's primary keyword.
| Website | City | DR | Keywords | Traffic/mo | Ref. Domains | Traffic Value |
|---|---|---|---|---|---|---|
| paintprofessionals.com.au | Adelaide | 13 | 63 | 327 | 68 | $1,563 |
| starpaintersadelaide.com.au | Adelaide | 7 | 67 | 972 | 159 | $2,475 |
| elitepaintingsa.com.au | Adelaide | 5 | 70 | 1,323 | 112 | $3,017 |
| mjharrispainting.com.au | Melbourne | 13 | 282 | 3,681 | 110 | $12,396 |
| womenatwork.com.au | Melbourne | 18 | 394 | 7,928 | 82 | $21,605 |
| dhpainting.com.au | Brisbane | 14 | 114 | 1,865 | 249 | $6,364 |
| rochele.com.au | Brisbane | 19 | 370 | 2,486 | 233 | $6,734 |
| excellentpainter.com.au | Brisbane | 10 | 124 | 1,777 | 45 | $5,894 |
The Gap is Staggering
Paint Professionals gets 327 organic visits per month. The median of the top performers across Sydney, Melbourne and Brisbane is 1,821. That is a 5.6x traffic gap, worth roughly $4,000 to $20,000 in equivalent ad spend each month.
What is most telling is that several competitors with a lower Domain Rating than Paint Professionals (e.g. Elite Painting SA at DR 5, Excellent Painter at DR 10) are generating far more traffic. This confirms the issue is not authority alone. It is content depth, page count and keyword targeting.
Where You Rank Today
Paint Professionals ranks for 63 keywords in Australian search, but only 3 sit in the top 3 positions. The primary money keyword, "painters adelaide" (1,000 searches/month), sits at position 5, behind two local competitors with lower domain authority.
| Keyword | Position | Volume | Est. Traffic | Ranking URL |
|---|---|---|---|---|
| painters adelaide | #5 | 1,000 | 102 | Homepage |
| professional painters adelaide | #2 | 200 | 69 | Homepage |
| interior painter | #7 | 450 | 28 | Homepage |
| commercial painting contractors | #11 | 900 | 19 | Homepage |
| commercial painters adelaide | #7 | 250 | 13 | Homepage |
| paint professionals | #1 | 30 | 13 | Homepage |
| painting aluminium windows | #11 | 250 | 7 | /services/aluminium-window-door-resprays/ |
| residential house painters | #11 | 250 | 7 | Homepage |
| exterior house painter | #9 | 150 | 6 | Homepage |
| house painters near me | #18 | 1,100 | 6 | Homepage |
A clear pattern: almost every keyword points to the homepage. The homepage is doing all the heavy lifting because dedicated service and location pages either do not exist or are not optimised. This is not how the top-ranking competitors structure their sites.
Untapped Keyword Opportunities
These are high-value keywords that Paint Professionals is either not ranking for or is ranking poorly (page 2 and beyond), alongside their monthly search volume.
| Keyword | Monthly Volume | Current Position | Est. CPC (AUD) |
|---|---|---|---|
| house painters near me | 1,100 | #18 | N/A |
| painters adelaide (to top 3) | 1,000 | #5 | N/A |
| roof painting adelaide | 500 | Page 2+ | $5.00 |
| epoxy flooring adelaide | 500 | Not ranking | $0.70 |
| interior painters adelaide | 300 | Not ranking | $6.00 |
| house painters adelaide | 450 | Not ranking | $3.00 |
| commercial painters adelaide | 250 | #7 | $4.00 |
| exterior painters adelaide | 200 | Not ranking | $1.90 |
| painters glenelg | 200 | Not ranking | $1.90 |
| painters unley | 150 | Not ranking | N/A |
| heritage painting adelaide | 100 | Not ranking | N/A |
| painters norwood | 100 | Not ranking | N/A |
| painters prospect | 100 | Not ranking | N/A |
Combined, these untapped keywords represent roughly 4,950 monthly searches that the site is currently not capturing.
What the Top Performers Do That You Do Not
The biggest difference between Paint Professionals and the competitors winning Google comes down to three structural content strategies.
Gap 1: Suburb-Level Location Pages
This is the single biggest opportunity. MJ Harris Painting (Melbourne) generates 1,500+ visits per month from suburb pages alone. Women at Work has 30+ suburb pages ranking in the top 3. Paint Professionals has just one suburb page (Campbelltown) and one area page (Adelaide Hills).
How the competitors structure these pages:
MJ Harris uses the URL pattern /painters-[suburb]-[postcode]/ (e.g. /painters-toorak-3142/). Women at Work uses /painter-[suburb]-[postcode]/. Each page targets "painters [suburb]" as the primary keyword, includes unique content about that area, testimonials from local clients, and a clear call to action.
Here is what their suburb pages earn in traffic:
| Competitor Suburb Page | Target Keyword | Volume | Traffic/mo |
|---|---|---|---|
| mjharrispainting.com.au/painters-toorak-3142/ | painters toorak | 1,600 | 262 |
| womenatwork.com.au/painter-brighton-3186/ | painters brighton | 600 | 212 |
| womenatwork.com.au/painter-st-kilda-3182/ | painters st kilda | 500 | 179 |
| womenatwork.com.au/painter-kensington-3031/ | painters kensington | 400 | 151 |
| mjharrispainting.com.au/painters-melbourne-western-suburbs/ | painters west melbourne | 250 | 132 |
| womenatwork.com.au/painter-ascot-vale/ | painters ascot vale | 300 | 112 |
Adelaide suburbs with confirmed search demand for "painters [suburb]" include Glenelg (200/mo), Unley (150/mo), Prospect (100/mo), Norwood (100/mo), Marion (80/mo) and Mitcham (30/mo). That is a minimum of 660 additional searches per month from just six suburbs, before even factoring in long-tail variations.
Gap 2: Dedicated Service Landing Pages
Rochele Painting (Brisbane) generates 500+ monthly visits from individual service pages like body corporate painting, commercial painting, and roof painting. Paint Professionals has some service pages, but they are not optimised for the right keywords or are not indexed by Google.
The site needs standalone, keyword-optimised pages for each core service: interior painting, exterior painting, commercial painting, roof painting/restoration, heritage painting, epoxy flooring, and pool painting. Each page should target the "[service] adelaide" variant of the keyword.
Gap 3: Informational Blog Content
Rochele Painting earns 58 monthly visits from a single blog post about paint sheen levels. Paint Professionals has blog content but none of it ranks for any keyword. The blog is not driving any measurable organic traffic.
Blog topics that competitors rank for and Paint Professionals could target include: painting cost guides, paint sheen level guides, best exterior paint for Australian conditions, how long exterior paint lasts, and preparation guides. These are informational searches that build trust and capture potential customers earlier in the buying process.
Link Authority Analysis
Paint Professionals has 68 live referring domains and 7,627 total backlinks. On the surface this looks healthy, but the picture changes when you look at where those links come from.
| Top Referring Domain | Domain Rating | Links to Target | Type |
|---|---|---|---|
| yellowpages.com.au | 83 | 1,830 | Directory |
| truelocal.com.au | 79 | 1,528 | Directory |
| hipages.com.au | 79 | 2 | Directory |
| webwiki.com | 75 | 2 | Directory |
| find-us-here.com | 75 | 6 | Directory |
| a-zbusinessfinder.com | 72 | 4 | Directory |
| dlook.com.au | 71 | 6 | Directory |
| boltblue.com.au | 64 | 2 | Directory |
The backlink profile is almost entirely directory-based. Yellow Pages and TrueLocal alone account for 3,358 of the 7,627 backlinks (44%). There are zero visible editorial links from local news, industry publications, suppliers or community organisations.
By contrast, competitors like DH Painting (Brisbane) have 249 referring domains, and Rochele has 233. Both have a mix of directory, editorial and industry links that Google treats as stronger relevance signals.
Link-Building Opportunities
Practical link targets for a local painting business in Adelaide include: Dulux/paint supplier partner pages, local council business directories, SA Business Journal or InDaily features, trade association listings (Master Painters Australia), local sports club sponsorships, and case study partnerships with builders or renovators.
What to Do, in Order of Commercial Impact
Each action is ranked by the revenue potential it represents for the business. Higher-intent, higher-volume opportunities come first.
Build 20+ Adelaide Suburb Landing Pages
This is the highest-impact move available. Create dedicated pages for every Adelaide suburb where "painters [suburb]" has confirmed search volume: Glenelg, Unley, Prospect, Norwood, Marion, Mitcham, Burnside, Campbelltown (expand existing), Salisbury, and more. Use a consistent URL structure like /painters-[suburb]/. Each page needs unique copy about working in that area, a local testimonial, services offered, and a strong call to action.
Based on competitor data, 20 suburb pages could deliver 600 to 1,200 additional monthly visits within 6 to 12 months. These are high-intent visitors who are actively looking for a painter in their area.
High Impact · High Intent · 3-6 months to see resultsOptimise and Expand Service Pages
Create or rebuild dedicated service pages, each targeting a "[service] adelaide" keyword: "interior painters adelaide" (300/mo), "exterior painters adelaide" (200/mo), "commercial painters adelaide" (250/mo), "roof painting adelaide" (500/mo), "epoxy flooring adelaide" (500/mo), and "heritage painting adelaide" (100/mo). These pages should have a clear H1, 500 to 800 words of unique content, before/after images, and a quote form.
Combined volume across these keywords is 1,850 monthly searches. Even modest rankings (positions 4 to 7) would bring in 150 to 300 additional visits per month.
High Impact · High Intent · 2-4 months to see resultsPush "Painters Adelaide" From #5 to Top 3
The primary keyword "painters adelaide" gets 1,000 searches per month. Moving from position 5 to position 3 would roughly triple click-through rate, adding an estimated 150 to 200 extra visits per month. The competitors ahead (Star Painters at DR 7 and Elite Painting at DR 5) have lower domain authority, so the gap is closeable through on-page improvements and internal linking from the new suburb and service pages.
Specific actions: tighten the homepage H1 and title tag around "painters adelaide", improve page speed, add schema markup (LocalBusiness, Service), and build internal links from every new suburb and service page back to the homepage.
High Impact · Highest Intent · 2-4 monthsBuild Quality Backlinks Beyond Directories
The current backlink profile is 100% directories. To compete with the top performers, Paint Professionals needs editorial and industry links. Target: Dulux partner page, Master Painters Australia listing, local council business directories, SA media (InDaily, The Advertiser online), sponsorship of local sports clubs (which already exist based on Glenelg Football Club testimonial on the site), and supplier/builder partner pages.
Goal: add 15 to 25 quality referring domains over the next 6 months to push DR from 13 toward 18 to 20.
Medium Impact · 3-6 months · Compounds over timeLaunch a Search-Targeted Blog Strategy
Develop 8 to 12 blog posts targeting informational keywords that Adelaide homeowners and business managers search for. Topics include: "how much does it cost to paint a house in Adelaide", "best exterior paint for Australian weather", "how long does exterior paint last", "dulux vs taubmans", "low sheen vs semi-gloss for exteriors", and "how to prepare walls for painting". These pages build topical authority, generate backlinks naturally, and create additional internal linking opportunities.
Rochele Painting generates 58 visits from a single blog post on paint sheen levels. A library of 10 well-optimised posts could deliver 200 to 500 monthly visits and position the brand as an authority.
Medium Impact · Lower Intent · 4-8 monthsTotal Estimated Opportunity
If all five actions are executed over a 12-month period, the estimated additional organic traffic is 1,100 to 2,200 visits per month, bringing the site from approximately 327 to 1,500+ monthly organic visits. Based on competitor traffic values, this represents an estimated $6,000 to $12,000 per month in equivalent paid search spend.