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Enter your marketing spend, lead volume, average job value, and close rate to see your true ROI, cost per lead, and cost per acquisition.
Questions about marketing ROI.
What is a good marketing ROI?
Most businesses should aim for 300-500% ROI from their digital marketing. That means for every $1 spent, you generate $3-5 in revenue. If you are below 200%, there is significant room to optimise your campaigns, targeting, or conversion process.
Why is cost per acquisition important?
Cost per acquisition (CPA) tells you how much it actually costs to win a paying customer, not just a lead. It factors in your close rate. A business generating cheap leads that never convert is not actually ahead — CPA is the number that matters.
How do I improve my ROI?
Four levers: reduce wasted ad spend (better targeting), improve conversion rate (better landing pages), increase close rate (better follow-up process), or increase average job value (upsells, premium positioning). We can help with the first three.
What if my ROI is negative?
That means your marketing costs more than it generates in revenue. This is more common than people think — especially when conversion tracking is broken or ad spend is poorly targeted. The good news: it is almost always fixable. Book a strategy call and we will find the leak.
Not hitting these numbers?
If your marketing ROI is not where it should be, there is money being left on the table. Book a free strategy call and Chris will show you exactly where the leaks are and how to fix them.
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30 minutes. No cost. No pressure. Just a straightforward conversation about where your digital marketing stands today and what it would take to move the needle.