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Estimate Your Google Ads Budget
Enter your budget and industry to see estimated clicks, leads, cost per lead, and return on ad spend based on Australian benchmarks.
Questions about Google Ads costs.
How accurate are these estimates?
They are based on industry-average cost-per-click and conversion rates across Australian markets. Actual results depend on your ad copy, landing pages, competition level, and campaign structure. A well-optimised campaign typically outperforms industry averages by 20-40%.
What budget should I start with?
Most small businesses in Australia see meaningful results starting at $1,500-$3,000 per month. The right budget depends on your industry, competition, and goals. We recommend starting with enough to generate statistically significant data, then scaling what works.
What is ROAS?
Return On Ad Spend. If your ROAS is 5x, that means for every $1 you spend on ads, you generate $5 in revenue. A healthy ROAS varies by industry — tradies typically see 5-10x, while higher-margin professional services can see 10-20x.
Can I get an exact estimate for my business?
Yes. Book a free Google Ads audit and Chris will analyse your specific market, competition, and keywords to give you a precise forecast including expected clicks, leads, and cost per lead for your business.
Get an exact estimate for your business.
Book a free Google Ads audit and Chris will analyse your market, competition, and keywords to build a custom forecast. No cost. No lock-in contracts.
Work directly with Chris, Ana, and Audrey
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30 minutes. No cost. No pressure. Just a straightforward conversation about where your digital marketing stands today and what it would take to move the needle.