Digital Marketing for Physiotherapists
I help physio clinics fill their diaries with sports injury, post-surgery rehab and back pain appointments. Injured locals find your clinic on Google, see what you treat and book an initial assessment online. You deal with me directly, every step of the way.
- ✓Bookings for the injuries and rehab programs you treat best
- ✓Health fund, Medicare and NDIS options clear before they book
- ✓Direct access to me, on published month-to-month prices
“From the beginning Chris communicated with precision and patience, taking the time to actively explain his process with clear examples of the work he was undertaking. He was responsive, sensitive and flexible to my needs.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Physio marketing on Google combines local SEO for “physiotherapist near me” and condition searches, Google Ads for sports physio, post-surgical rehab and workers' compensation, and a website with online booking through Cliniko or Nookal. Done well, it gives a clinic a steady flow of direct bookings alongside its GP and insurer referrals, including patients who search and book after hours.
How patients choose a physio on Google.
Here's what an injured person looks for when they search, and what I build for each step.
‘Physio near me’ and the Maps listings
Patients compare the 3 Google Maps listings: reviews, photos of the clinic, opening hours and whether they can book online. A complete Business Profile with real photos and a booking link gives them every reason to choose yours.
Searches by injury and condition
Plenty of people search their injury first, such as 'ACL rehab', 'lower back pain physio' or 'pelvic floor physio' plus their suburb. A page for each condition you treat answers them directly and shows who they'd see.
Booking after hours
Injuries happen at weekend sport, and people search after work. Online booking through Cliniko or Nookal lets them book the moment they decide, at 9pm on a Sunday as easily as 9am on a Tuesday.
Physio, chiro or osteo?
Patients aren't always sure which practitioner suits their injury. Clear pages about your approach, from exercise-based rehab to post-surgical programs and sports injury management, help them see that physio is the right fit.
The 3 services I run for physio clinics.
Published prices, month to month, and you work with me directly.
Local SEO for Physio Clinics
From $1,500+GST a month
I build treatment, condition and location pages around the services your clinic provides, backed by an accurate Business Profile and clear booking links. Plans are $1,500+GST a month for a suburb cluster, $2,500+GST metro-wide and $4,000+GST across more than 1 city.
See how I do physio SEO→Google Ads for Sports & Rehab
$800+GST a month, plus your ad spend
Campaigns for searches like 'sports physio [suburb]', 'ACL rehab near me' and 'back pain physiotherapy', with a landing page for every service you advertise. Every call and booking is tracked, so you see what each new patient costs.
See my Google Ads service→Website with Booking Integration
From $4,000+GST
A physio website with Cliniko, Nookal or Jane booking built in, a page for every treatment and practitioner bios that build trust. Every booking is recorded as a conversion event, so you can see which pages and ads bring patients in.
Websites with online booking→For the Maps listings, Google Business Profile optimisation is $750+GST once, and Google Maps syndication brings calls and bookings while your website SEO builds, at $800+GST a month, or $1,450+GST a month for 2. The page-by-page method, from condition pages to funding pathways, is on my page about SEO for physiotherapists.
Physio marketing within AHPRA's advertising rules.
Health advertising has its own rules, and your Google marketing sits inside them. I'm not a lawyer or an AHPRA adviser, but from what I know of AHPRA's advertising guidelines, here's how I keep a clinic's pages and ads within them.
Reviews and testimonials
Section 133 of the National Law keeps testimonials about clinical care out of advertising. Your pages and ads feature what patients say about the experience instead, like easy booking, a welcoming front desk and convenient parking.
Treatment and outcome claims
Each condition page explains what the treatment involves, who it suits and what to expect at the first appointment, in plain language, with claims kept to what the evidence supports.
Titles and qualifications
Practitioner bios use each physio's registered title and qualifications as they appear on the public register, so patients know exactly who they'll see.
Images
Photos show your real clinic and practitioners. Any before-and-after image is used sparingly, with consent, and shown as it was taken.
Offers and discounts
Any offer, such as a reduced initial assessment, carries its terms and conditions in the same place, and health fund, Medicare and NDIS details are stated accurately.
This stays within the scope of your Google marketing. Check anything you're unsure of against AHPRA's current advertising guidelines or with your own adviser, and I'm happy to work through them with you page by page.
Condition and service pages patients search for.
Each page answers 1 search, explains how you treat it and makes booking easy.
Conditions and treatments
- ✓ACL and knee rehab
- ✓Back and neck pain
- ✓Sports injuries and sports physio
- ✓Post-surgical rehab, such as hip and knee replacements
- ✓Pelvic health
How patients pay
- ✓NDIS physio
- ✓Workers' compensation, through schemes such as ReturnToWorkSA, WorkSafe Victoria, icare in New South Wales and WorkCover Queensland
- ✓Motor accident claims, such as the TAC in Victoria and the CTP schemes in other states
- ✓DVA, Medicare care plans and private health
When a condition is worth advertising, it gets its own Google Ads landing page too, 1 per campaign. If your clinic also supports NDIS participants, my page on NDIS digital marketing covers that side.
Curious how your clinic shows up on Google?
Answer 4 quick questions in Chat with Chris and I'll come back to you with where I'd start. Or give me a call.
“It was great working with Chris. He has a wealth of knowledge in NDIS and help us improve our website, google page and implement keywords for SEO.”
Client Results
The same playbook, proven on real local businesses.
The closest match to a physio clinic is The Gut Guy, Joshua Kenneth Williams's appointment-based gut health practice in Melbourne. Local SEO aimed at people looking for gut health help lifted scheduled consultations by 50%, with a notable impact in about 2 months. The same playbook works for other local businesses too.
What I build for a physio clinic
- ✓Condition pages for the searches patients make
- ✓A Business Profile with real photos, hours and a booking link
- ✓Online booking wired into Cliniko, Nookal or Jane
- ✓Calls and bookings tracked as conversions, reported every month
50%
more scheduled consultations from local SEO - The Gut Guy, Melbourne
13 to 41
new Google clients a month by month 4 with me - Adam Plumbing & Gas, Adelaide
#9 to #1
on Google Maps within 5km - Fine Automotive Detailing, Adelaide
Cross-industry results, same playbook: 200+ campaigns managed and 160+ 5-star Google reviews across Australia. See the full results
Tell me the treatments you want more bookings for, and I'll show you what I'd build for your clinic first.
“Chris worked on our business SEO and the impact and results for the business speak for themselves. A massive increase in traffic to our website and over the phone.”
Questions physios ask before getting started.
Can patients book physio directly without a GP referral?
How do I show patients what makes physio the right fit?
What keywords work best for physio clinics?
Do you integrate with Cliniko or Nookal?
Is Google Ads worth it for a small physio clinic?
What does physio marketing cost?
“The world of SEO and digital marketing can be confusing. Chris from Loudachris Digital Marketing managed to simplify it and make it easy to understand. Chris was generous with his time and knowledge and helped me to review my own marketing efforts.”
Book your free physio marketing strategy call.
A free 30-minute call with me. I'll look at your clinic's Business Profile, website and any Google Ads, and show you where I'd start.
Or call 0403 454 199
Related Health Industries
I also market these health businesses on Google.
Your clinic deserves a full appointment book.
Call me, or answer 4 quick questions in Chat with Chris. Tell me the treatments you want more of, and I'll show you how I'd bring those patients to your clinic.
160+ 5-star Google reviews across Australia
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