Digital Marketing for NDIS Providers
I help NDIS providers get found on Google by participants, families and support coordinators. Their enquiries come straight to you, from clear and accessible pages about each support. You work with me directly, from the first call to the monthly report.
- Enquiries from participants, families and coordinators in your area
- Accessible websites built to WCAG 2.1 AA as a minimum
- SEO, Google Ads and your website, all handled by me
“It was great working with Chris. He has a wealth of knowledge in NDIS and help us improve our website, google page and implement keywords for SEO. Genuine guy with loads of added value.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
NDIS digital marketing is how a disability service provider reaches participants, families and support coordinators on Google. I run 3 parts: SEO for support-type and suburb searches (from $1,500+GST a month), Google Ads on high-intent searches ($800+GST a month management plus your own ad spend) and WCAG-accessible websites from $4,000. Self-managed and plan-managed participants can choose their own providers, so a clear, direct presence on Google lets them find you at the moment they search.
Who searches for NDIS services on Google.
According to NDIS quarterly reporting, more than 646,000 Australians are NDIS participants. The same supports are searched for by 4 groups, each with different questions. A strong NDIS website answers all 4.
Self-managed and plan-managed participants
They choose their own providers and often compare several websites before calling. They want plain-language detail on what you offer, where you work, your current availability and whether you're registered.
Families and carers
Parents, partners and carers search on someone else's behalf. They look for warmth and clarity: who your support workers and therapists are, how the first meeting works and how you'll keep them informed.
Support coordinators
Coordinators shortlist providers by support type and suburb, often for several participants at once. They want capacity, service area, registration status and a quick way to make a referral, so a referral form or direct phone line on each page serves them well.
Plan managers
Plan managers check that a provider invoices correctly and prices within the NDIS Pricing Arrangements and Price Limits. A short page on how you invoice and the support categories you claim under answers them in 1 visit.
All 4 land on the same support-type pages, so each page carries something for each of them: the service in plain language for participants and families, and capacity, registration and referral details for coordinators and plan managers. Every page also carries a phone number and a short enquiry or referral form, so families can call and coordinators can send a referral in writing.
The 3 services I run for NDIS providers.
All 3 sit on Google, where participants, families and coordinators search with intent.
SEO for NDIS Service Keywords
From $1,500+GST a month
Support-type and suburb pages for searches like 'NDIS support coordination [suburb]' and 'NDIS occupational therapy', a Business Profile kept current, and reviews on a steady routine. $1,500+GST covers a cluster of suburbs, $2,500+GST metro-wide and $4,000+GST several cities.
More on NDIS SEO→Google Ads for NDIS Providers
$800+GST a month plus your ad spend
Search campaigns built on support type and suburb, with call tracking and a landing page for each support. You set the ad budget and pay Google directly, and every enquiry is tracked back to the search behind it.
See my Google Ads service→Accessible Website Design
Websites from $4,000
Your participants include people with vision, hearing, cognitive and motor disability, so I build to WCAG 2.1 AA as a minimum: strong contrast, keyboard navigation, screen reader support and plain-language content. Every site includes the 6 inclusions on my web design page, from Search Console and GA4 setup to bookings tracked as conversion events.
Explore accessible websites→Google Ads for NDIS providers.
Google Ads puts your service in front of someone searching for it today. I build NDIS campaigns on search intent, meaning the support someone types and the suburb they type it in.
Campaigns by support type and suburb
Separate ad groups for the supports you deliver, such as support coordination, supported independent living (SIL), community access, occupational therapy, physiotherapy and specialist disability accommodation (SDA), each matched to the suburbs you service. Someone searching ‘SIL provider Marion’ sees an ad about SIL in Marion.
A landing page for each support
Every ad group points at a page about that support, with your registration details, service area, a phone number at the top and a short enquiry form. I build these as landing pages for each support type, so the page matches the search that brought the visitor.
Calls and enquiries tracked
Calls from ads, phone taps on the website and form enquiries are each tracked as conversions, so you see which supports and suburbs bring enquiries and where the next dollar should go. Searches from job seekers, such as support worker jobs and pay rates, go on a negative keyword list so your budget stays on participants, families and coordinators.
Targeting and ad copy within the rules
Google's personalised advertising policy restricts audience targeting and remarketing around health and disability, so I build NDIS campaigns on what people search and check the current policy before adding any audience list. Ad copy stays accurate and plain, in line with Australian Consumer Law and the NDIS Code of Conduct. I'm not a lawyer, so check specific claims with your own adviser or the NDIS Commission's guidance.
Ads earn their place when you have capacity to fill now, such as a new SIL vacancy, a therapist with open appointments or a new service area. When your capacity is full, I'll recommend lowering the budget or pausing the campaign, while your SEO pages keep working for the waitlist.
Support types I build campaigns and pages for
Example searches for each support, and what its landing page leads with. I build only the rows that match the supports you deliver.
| Support | Example searches | The page leads with |
|---|---|---|
| Support coordination | NDIS support coordinator [suburb], support coordination near me | Coordinator availability, the levels you offer, including specialist support coordination, and how a referral reaches you. |
| Supported independent living (SIL) | SIL provider [suburb], supported independent living vacancies | Current vacancies, house locations and how a SIL quote and roster of care are put together. |
| Community access | NDIS community access [suburb], disability day programs | Activities, group or 1-to-1 support, transport and the days each program runs. |
| Occupational therapy | NDIS OT [suburb], functional capacity assessment | Assessment types, current wait time and the reports you write for plan reviews. |
| Physiotherapy | NDIS physio [suburb], mobile physio NDIS | Home or clinic visits, how therapy goals are set and how sessions are claimed. |
| Specialist disability accommodation (SDA) | SDA vacancies [suburb], specialist disability accommodation | Design category, location, vacancy status and how to apply. |
You set the daily budget and pay Google directly. My management fee is $800+GST a month, and each monthly report shows spend, calls, enquiries and the search terms behind them, by support type.
Already running Google Ads?
Send me your Google Ads Customer ID and I'll come back with a written review of what I'd change and in what order, at no cost. Prefer to ask a question first? Tap Chat with Chris in the corner of the screen.
“The world of SEO and digital marketing can be confusing. Chris from Loudachris Digital Marketing managed to simplify it and make it easy to understand. Chris was generous with his time and knowledge and helped me to review my own marketing efforts. I would have no hesitation recommending Chris to anyone. If you are someone that finds SEO hard to understand, just talk to Chris.”
The Direct-To-Participant Playbook
The same playbook, proven on real local businesses.
The playbook I'd run for you
- →A WCAG 2.1 AA accessible website participants and carers can use with ease
- →Support-type and suburb pages for the searches participants and coordinators make
- →Google Ads on high-intent searches for the supports you deliver
- →Every enquiry tracked by source, so you see what self-managed participants respond to
Proven with real clients
- ✓The Gut Guy, Melbourne: 50% more scheduled consultations, with notable impact in about 2 months, from local SEO for a health practice
- ✓Adam Plumbing & Gas, Adelaide: 13 to 41 new Google clients a month by month 4 with me, after trying 5 agencies in 10 years
- ✓Lucky Duck Mowing, Caloundra: first inbound quote 28 minutes after the new SEO site went live
Each of these is a local service or health business, and every result is named on the results page.
200+
campaigns managed
$3M+
ad spend managed
160+
5-star Google reviews across Australia
See what this plan looks like for your service.
In a free 30-minute call I'll show you the searches for your supports in your area and which of the 3 services I'd start with.
“Absolutely loved working with Chris, I have never worked with anyone as transparent and responsive. Every step of the way I was kept informed about the SEO strategy and got detailed reports at the end of each month. If you have been thinking about SEO for a while but are unsure, trust me, give Chris a call, you won't be disappointed.”
Questions NDIS providers ask before getting started.
Can NDIS providers advertise their services?
How important is website accessibility for NDIS providers?
What NDIS keywords should I target?
Can I reach self-managed NDIS participants?
How do you measure success for NDIS marketing?
How much does NDIS marketing cost?
Do you work with registered and unregistered providers?
Book your free NDIS marketing strategy call.
30 minutes, free, with me. I'll show you which searches participants, families and coordinators make in your area, and how your service can reach them directly.
Or call 0403 454 199
Rather call?
Ring me on 0403 454 199. I work with community and health organisations directly, from the first call to the monthly report.
Call 0403 454 199“Chris was very friendly and helpful. I have also seen an increase in online orders since working with him!”
Related Health Industries
I also run Google marketing for these health businesses.
Reach participants who are looking for you right now.
Participants, families and support coordinators search Google for providers in your area every day. I'll make sure your service is clear, accessible and easy to contact when they do.
Also see marketing for medical practices and physiotherapists