Local SEO Services
I help local businesses turn Google Maps searches into phone calls and bookings. I optimise your Business Profile, then run Google Maps syndication each month while your website SEO builds. You deal with me directly, from the first call to every monthly report.
- Calls and bookings from people searching Google Maps near you
- A monthly grid scan of your Maps visibility, street by street
- Published prices, month to month, and I do every part myself
“Chris optimised our Google Business Profile, leading to an immediate boost in local visibility and search rankings. … Thanks to his expertise in local SEO, we’ve seen a noticeable increase in both enquiries and sales.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Local SEO is how your business shows up in Google Maps and “near me” searches. It rests on 5 things: a complete Google Business Profile, the same business details wherever your business appears, a steady flow of reviews, pages for the services and suburbs you serve, and ongoing Maps work. I run it myself for Australian businesses, starting with a $750+GST profile optimisation and Google Maps syndication from $800+GST a month, all month to month.
What gets a business into the Google Maps 3-pack.
Google's own guide to local ranking names 3 things behind local results: relevance, distance and prominence. Distance depends on where your customer is searching from. The other 2 come down to 4 things you can improve.
A complete, active Business Profile
Your primary category carries a lot of weight on Maps, so I start there. Then the secondary categories, every service you offer, your service areas, opening hours, a description written for customers, and real photos of your work. Fresh photos and regular updates give Google a clear, current picture of the business.
The same business details everywhere
Your business name, address and phone number should read the same on your website, your Business Profile and the listings you already have. I check them as part of the profile optimisation and correct the ones you control, so Google sees 1 consistent business.
Steady new reviews, with replies
Reviews feed prominence, and a steady flow shows Google the business is busy today. I set up a simple way to ask every happy customer, and a reply to every review in your voice that mentions the job and the suburb where it fits naturally.
Pages for the services and suburbs you serve
Your website backs up the profile. A page for each service, and for each suburb you genuinely work in, gives Google and your customers the detail a profile can't hold: what's included, the areas you cover, photos of local jobs and how to book.
My local SEO services.
4 parts, each with a clear job, and I do every part myself.
Business Profile Optimisation
$750+GST, once
A full rebuild of your profile's foundations, from categories and services to service areas, hours and photos. It includes a check of your business details, so your name, address and phone read the same everywhere they appear.
Google Maps Syndication
From $800+GST a month
The monthly work that lifts your visibility on Google Maps and brings in calls and bookings quickly, while your website SEO builds in the background. 1 or 2 syndications a month, explained in full below.
Review Strategy
Alongside the profile
A simple routine for asking every happy customer for a review, plus a reply to every review that mentions the job and the suburb in a natural way. Recent reviews convince Google and the person deciding who to call.
Local Pages
With Website SEO, from $1,500+GST a month
Service pages and suburb pages written for how people in your area search, each mapped to 1 keyword so Google knows where to send every searcher.
The Differentiator
Google Maps syndication, explained.
Few agencies offer Google Maps syndication, and it's the quickest way I know to lift a business on Maps.
Each syndication is a short, factual story about your business: a new service, a project you've finished, a milestone or a local event you're part of. I write it with your input, you approve it, and it's published across a syndication network with your business name, location and services stated the same way every time. That gives Google steady, consistent confirmation of who you are and where you work.
1 syndication a month suits an area with fewer businesses competing for the same searches, such as a regional town or a single suburb. 2 a month suits busy metro areas, where more businesses compete for the same few Maps spots.
What you see each month
- Every story before it goes out, for your approval
- A grid scan of your area, so you can see where your Maps visibility stands point by point
- Calls, website visits and direction requests from your Business Profile's own performance report
Transparent Pricing
Local SEO pricing, published.
What each part costs and what it does. Every price is plus GST, and everything runs month to month.
Once-Off Optimisation
Google Business Profile SEO Optimisation
$750+GST
A complete overhaul of your profile's foundations: categories, services, service areas, photos, and a check of your business details wherever they appear. Every syndication that follows builds on it.
Ongoing Syndication
Syndication: 1 a Month
$800+GST/month
1 Google Maps syndication each month, built to lift your profile's visibility and bring in more calls and bookings from Maps. A steady pace for areas with fewer competitors.
Ongoing Syndication
Syndication: 2 a Month
$1,450+GST/month
The same Google Maps syndication at double the pace, with 2 each month. Suited to busy metro areas where more businesses compete for the same Maps spots.
I start with the optimisation, then add syndication once the profile is right. Website SEO for your service and suburb pages is a separate service, from $1,500+GST a month.
Want to see how this compares to the wider market? Read our SEO pricing guide. If you'd like to work through your own profile first, my 38-point local SEO checklist is free, ungated, and covers the same ground I do.
Ask me which fits your area.
Tell me your suburb and your main service, and I'll tell you whether the optimisation on its own will do the job or which syndication pace suits your area.
“We engaged Chris to boost our Google map rankings and make improvements to our Google Business profile. He has exceeded all our expectations and our rankings have dramatically improved. He is an expert in the SEO/ Google rankings field and bringing more leads into your business, a million stars for this guy.”
Client Results
Local business results with names attached.
Every result here comes from a real client, named with their location and the measure behind it.
Fine Automotive Detailing · Adelaide, SA
#9 to #1 on Google Maps
Ali Haque's detailing business went from #9 to #2 on Google Maps for “car detailing Adelaide” in month 1, then reached #1 in month 2, within a 5km radius. About 3 months in, he moved out of his rented space in Broadview and opened his own workshop in Mile End.
Mark L Hair · Melbourne, VIC
Impact within 1 month
Mark Laird came wanting Instagram ads. I built a local SEO strategy instead, with his homepage centred on “hair colour specialist Melbourne” and Google Maps syndication to lift his Maps visibility. The impact showed within 1 month.
Fentons Conveyancing · Christies Beach, SA
First at every grid point
For “conveyancer christies beach”, Fentons held first place at every point of a 13x13 Maps grid on scans dated 3 May 2025, 20 May 2025, 3 June 2025, 3 November 2025 and 3 February 2026.
The Gut Guy · Melbourne, VIC
50% more scheduled consultations
Local SEO aimed at people looking for gut-health help brought Joshua Kenneth Williams a 50% rise in scheduled consultations, with notable impact in about 2 months.
Adam Plumbing & Gas · Adelaide, SA
13 to 41 new Google clients a month
Adam had worked with 5 agencies over 10 years, giving each the same goal of 30 new Google clients a month. With me, he went from 13 a month to 41, reaching 41 in month 4.
Australian Institute of Conveyancers · SA Division
3 firms became clients
I was invited to run a workshop for the SA Division of the Australian Institute of Conveyancers, and 3 firms in the room became clients.
See every named result on my results page, or call me and I'll walk you through the one closest to your business. Conveyancers and detailers can read more on SEO for conveyancers and SEO for car detailers.
“Thank you Chris for your valuable insight on how to optimise our Google Business profile. The number of calls we received improved dramatically after applying your recommendations.”
Grid Measurement
How I measure Google Maps visibility.
Your position on Google Maps changes from street to street, because Google weighs how close each searcher is to your business.
So I scan a grid of points laid across the area you serve, each one a search for your main keyword from that exact spot. The scan shows where you appear in the map results and how high, point by point.
A grid picks up things a single search can't. A scan for a conveyancing firm in Mount Barker showed an average position of 1.56 across the grid for “conveyancer near me” and 4.78 for “conveyancer mount barker”, its own town's name. A gap like that tells me exactly where to work next.
You see the grid every month, next to the calls and bookings from your Business Profile.
Shopfront, service area or several locations.
I fit the approach to how your customers reach you.
A shopfront or office
Customers come to you, so the profile shows your address and distance does a lot of the work. I build out the profile, the pages for the suburbs around you, and a review flow from the people nearby.
A service-area business
Trades, mobile services and anyone who travels to the customer. The street address stays hidden, your service areas are listed on the profile, and suburb pages on your website cover the areas further from your base.
Several locations
Each real location gets its own profile, its own page on your website and its own grid scan, measured separately so you can see how each one is tracking.
Questions about local SEO.
How much should I pay for local SEO?
Can I do local SEO myself?
Is SEO dead now with AI?
How long does local SEO take?
What's the difference between the optimisation and syndication?
Local SEO or website SEO: which comes first?
Do you offer local SEO in my city?
Do I need a shopfront to show up on Google Maps?
Book Your Free Local SEO Strategy Call
I'll look at your Business Profile and show you where your Maps visibility can grow. 30 minutes. No cost. No obligation.
Or call 0403 454 199
SEO Services by City
I run hands-on local SEO for businesses in every major Australian city.
Want more calls from Google Maps?
Talk to me directly and get a clear plan for your Business Profile and your Maps visibility, built around the suburbs you serve. Month to month, and I do the work myself.
“He provides very good advice and is very attentive to our business needs, taking care and respect of our own ethics and life philosophy. He helped me optimize the SEO of my Google Business Profile very efficiently.”
See our no-contract SEO model and SEO pricing guide