Google Ads That Make Money
Chris manages your campaigns personally. Every click tracked, every dollar accountable. No percentage-of-spend pricing, no lock-in contracts.
Work directly with Chris, Ana, and Audrey
Meet the team →Pro Roof and Gutter: ads and landing pages built as one job.
Pro Roof and Gutter is a roofing and guttering company based in Elizabeth South, northern Adelaide. Loudachris rebuilt their entire website, then built 2 conversion-first landing pages made specifically for the ad traffic instead of pointing paid clicks at a general homepage:
- /services/roof-replacement-adelaide
- /services/gutter-replacement-adelaide
Chris also manages the Google Ads account, with Enhanced Conversions, Google Tag Manager, GA4 event tracking and call tracking all in place. That is why the numbers below can be trusted rather than estimated. The same tracking checks are step 1 of our Google Ads audit checklist, if you want to run them on your own account.
Search campaigns, 30 days to 17 July 2026
Roof Replacement (Search)
43.88%
conversion rate, at $42.66 per tracked conversion
40.81 conversions from $1,740.83 in spend, at an average cost per click of $18.72.
Gutter Replacement (Search)
20.00%
conversion rate, at $65.80 per tracked conversion
27 conversions from $1,776.63 in spend, at an average cost per click of $13.16.
Why the conversion rate is that high
Most roofing accounts send expensive clicks to a homepage that has to serve every visitor at once. These campaigns send someone searching for a roof replacement to a page about roof replacement, and someone searching for gutter replacement to a page about gutter replacement. The offer, the photos, the proof and the call button all match the search that paid for the click.
The second half is measurement. Enhanced Conversions, GTM, GA4 events and call tracking mean the campaigns optimise on real recorded actions, so Google's bidding is being taught with accurate data instead of guesswork.
What a tracked conversion actually is
The tracked conversion actions here are phone calls, website form submissions and website phone-link clicks. A phone-link click is an intent signal, not a confirmed conversation, so these are tracked conversions rather than verified sales conversations. We report them as what they are.
Performance Max is reported separately for the same reason. In the 30 days to 17 July 2026 it recorded 167.56 conversions from $944.24 in spend at $5.64 each, but those are dominated by click-to-call, and that is what pulls the whole-account average down to $18.96 across $4,461.71 in spend and 235.37 conversions. The honest headline is the 2 Search campaigns above.
Separate window: 14 June to 13 July 2026 vs the prior 30 days
Spent less, account produced more.
From Chris's own client report, comparing 14 June to 13 July 2026 against the 30 days before it: account spend was $4,470, down from $5,474. Tracked conversions were 241, up from 183. Cost per tracked conversion was $18.52, down from $29.96. On the Roof Replacement campaign specifically, the conversion rate was 35.9% of clicks, up from 33.9%, at $50.83 per conversion, down from $57.08.
These are period-on-period figures from a different date range to the 30 days to 17 July 2026 numbers above, so they are shown separately rather than mixed together.
Google Ads services across Australia.
Adelaide-based, managing campaigns in every mainland capital and major satellite city.
South Australia
New South Wales
Western Australia
What you get.
Account Audit
We find wasted spend, missed opportunities, and tracking gaps before touching a single setting.
Campaign Build
Search, Shopping, Performance Max - built from scratch or rebuilt from your existing data.
Conversion Tracking
GA4, GTM, phone tracking. Know exactly which clicks turn into calls, form submissions and click-to-call taps.
Monthly Reports
Tracked conversions, cost per tracked conversion, wasted spend recovered, and return on ad spend where revenue is tracked. Numbers that matter to your business.
Google Ads Cost Guide
How much should you spend? Industry benchmarks and budget recommendations.
Ads Cost Calculator
Estimate your clicks, leads, and cost per lead based on your budget and industry.
Free Ads Audit
Book a 30-minute call. Chris reviews your account live and shows you the wasted spend.
SEO vs Google Ads
Not sure if Ads is the right starting point? Walk through the decision framework with real client outcomes.
Stop wasting ad spend.
Book a free Google Ads audit. We'll review your account and show you exactly where the money's going.