ScrollingEndeavour Smiles Group
Dental · Endeavour Hills, VIC
One practice covering check-ups, kids, cosmetic work, implants and orthodontics, so the page has to route 5 different patients without making any of them read the other 4.
Google Ads Landing Pages
Your ads are only as good as the page they land on.
I build a landing page for every service I advertise, as part of Google Ads management.
Each click lands on a page about the exact job the person searched for, with the form and phone in the first screen.
You deal with me directly, from the first draft of the page to the monthly report.
- A page matched to each search, so visitors know they're in the right place
- Each form enquiry tracked and texted to your mobile within seconds
- Included in the flat $800+GST a month, and the page is yours to keep
“We started late last year using Chris for our Google Adwords, and we have seen a major improvement with traffic and enquiries.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →By Chris Lourenco, Director, Loudachris Digital Marketing · Last updated 16 October 2026
- 1. Someone searches for 1 service
- 2. Your ad repeats their words
- 3. The page answers that exact search
- 4. Form and phone in the first screen
- 5. Each enquiry tracked and texted to you
1 Search, 1 Page
Why a dedicated page converts more of the clicks you pay for.
A homepage looks after everyone at once, from existing customers after your phone number to the buyer who just clicked your ad.
A landing page has 1 job. Somebody typed a specific thing into Google, you paid for that click, and the page answers that exact thing, with nothing else competing for attention.
Here are the Search campaigns behind 2 pages I built for a roofing client in northern Adelaide.
Pro Roof and Gutter, Search campaigns, 30 days to 17 July 2026
43.88%
conversion rate on the Roof Replacement campaign, at $42.66 per tracked conversion
40.81 conversions from $1,740.83 in spend.
20.00%
conversion rate on the Gutter Replacement campaign, at $65.80 per tracked conversion
27 conversions from $1,776.63 in spend.
2
dedicated landing pages, 1 per service, each matched to its own search
Plus a full website rebuild underneath them.
Tracked conversions here are phone calls, form submissions and phone-link clicks. A phone-link click shows someone meant to call, so I report these as tracked conversions and keep them apart from booked jobs. The full campaign table, with Performance Max on its own line, is in my Google Ads cost guide.
When your website is enough, and when a landing page is worth it
Your website can do the job when
You sell 1 main service, or each service already has its own page with a clear headline, a form in the first screen and tracking on every call and form. Then I point each campaign at the matching service page.
A landing page is worth it when
You advertise several services, your service pages are written for organic search, or the site loads slowly on a phone. A page per campaign lets me match the headline, offer and form to the search, and test changes while your main site stays as it is.
If your whole site would benefit from the same focus, have a look at the websites built the same way.
For your main website, my guide on why a website isn't getting enquiries covers the checks I run first.
“Chris has been exceptional for our flooring business. … Our campaign has generated us very strong, qualified leads. This is exactly what we were hoping for.”
Already running Google Ads?
Send me your Customer ID and I'll show you where your clicks land now, in a free written review of your account and the pages your ads point at.
The most recent build
A Melbourne roofing client, top to bottom.
Same structure as the Pro Roof pages, rebuilt for a different city and a different roofing offer. Video testimonials from real customers, a free 33-point inspection with a dollar value on it, a 4-tier guarantee, and a form the visitor sees before they scroll.
This build is new, so it's here to show the structure. The numbers above belong to Pro Roof.
Shown unbranded. The logo is blurred, the phone number and ABN are replaced, the customer video testimonials are blurred and every review attribution has been genericised.
Scroll the full page
The 9 parts, and why each one is there.
It's the same set of decisions applied to a different business each time, which is why every page below looks like its own business.
01
One search, one page
Someone searching for a roof replacement gets a page about roof replacement. Someone searching for gutters gets a page about gutters. The headline repeats the words they typed, so the visitor knows in about a second that they're in the right place.
02
The form is above the fold, on the right
A paid visitor came to price a job. The form sits in the first screen so a ready buyer can act straight away, and everything below it is there for the people still deciding.
03
A specific offer, with a number on it
A free 33-point inspection valued at $250 gives the visitor something specific to say yes to. Putting a dollar figure on something free makes it a thing they receive in return for their details.
04
Reassurance beside the form
$0 upfront, no obligation, pay when you're happy. Whatever the honest version is for that business, it sits beside the form, because it answers the question that decides the click.
05
Proof the visitor can check
Video testimonials, star ratings with a real review count, and before and after photos of real jobs. Proof a visitor can check makes everything else on the page easier to believe.
06
Answer the question on their mind
Buyers often arrive with 1 question, such as how long the work will last or how the deposit works. The page answers it plainly and shows the step in the process that looks after it.
07
The process, in steps
Laying out what happens between the enquiry and the finished job lets the visitor picture working with you.
08
Repeated calls to action, in the reader's rhythm
The page asks after the proof, after the process, after the guarantee and at the end, because different readers make up their minds at different points.
09
Tracking wired before a dollar is spent
Form submissions, phone calls and phone-link clicks, through Google Tag Manager into GA4 and back into Google Ads with Enhanced Conversions. Smart Bidding then learns from real calls and forms from the first day the campaign runs.
What Google checks on your landing page.
Google rates the page behind every ad. The rating is called landing page experience, and it's 1 of the 3 parts of Quality Score, with expected click-through rate and ad relevance.
Relevance
The page delivers what the ad and the keyword promised. A search for gutter replacement lands on gutter replacement, with those words in the headline.
Easy to use
Clear navigation and a next step the visitor can see straight away, with the content in full view.
Speed on a phone
The page loads quickly on mobile data and reads well on a small screen, with buttons big enough to tap.
Transparency
Who you are, where you work and how to reach you, plus a plain account of what happens to the details someone enters in the form.
Google shows each keyword's landing page experience as above average, average or below average. A stronger rating lifts your Quality Score, which can win the same ad position at a lower cost per click.
How to change a final URL in Google Ads
- 1Open the campaign, go to Ads, and find the ad that sends traffic to the old page.
- 2Edit the ad, open the final URL field and paste the address of the new landing page.
- 3Save, then check the ad shows as eligible once Google has reviewed it, and click through yourself to confirm the page loads with its tracking.
A final URL set on a keyword overrides the one on the ad, so check the keyword level as well. Editing an ad can start its performance history again, so I settle the destination before a campaign scales.
How I measure the page
Each month I read every campaign's conversion rate beside the search terms behind it, then test 1 change at a time, such as the headline, the offer or the order of the sections.
11 builds
Same framework, 11 different businesses.
Dental, veterinary, finance broking, kitchen renovations, landscaping, paediatric care, real estate, naturopathy, event hire, wedding videography and diesel mechanics. Hover a page to scroll it.
Scrolling
ScrollingThe Calm Pet Vet
Mobile veterinary · Adelaide and Melbourne
A Fear Free mobile vet whose whole proposition is the appointment not being traumatic, so the page had to feel calm rather than shout.
ScrollingBrokerage & Co
Finance broking · Adelaide
Home loans and equipment finance for self-employed tradies, written for someone who has already been knocked back once by a bank that did not understand ABN income.
ScrollingKitchen Envy
Kitchen renovations · Sydney
A high-consideration purchase where the buyer is comparing showrooms, so the page leads with the factory, the process and the warranty rather than a gallery.
ScrollingYardner
See it live →Landscaping and garden design · Adelaide
Design-led landscaping sold on the promise of low maintenance, backed with completed-project numbers instead of adjectives.
ScrollingReMed Kids Clinic
Paediatric naturopathy · Bundoora, VIC
A clinical, evidence-led page for parents deep into researching PANS, PANDAS and ADHD, where overclaiming would destroy trust instantly.
ScrollingHomebound Real Estate
Real estate · Melbourne's western suburbs
A single-purpose appraisal page: one question the seller already has in their head, and one form that answers it.
ScrollingThe Gut Guy
Naturopathy · Melbourne
Complex gut symptoms and a long research phase, so the page sells a defined pathway and a free screening call rather than a treatment.
ScrollingShakin Entertainment
See it live →DJ and event hire · Adelaide
Weddings, corporate and 21sts all buy differently, so each event type gets its own path instead of one generic enquiry form.
ScrollingJLM Studios
See it live →Wedding videography · Adelaide
An emotional purchase judged almost entirely on the work, so the page puts films in front of the visitor before it asks for anything.
ScrollingTrusted Mechanical
Diesel performance and mechanical · Lonsdale, Adelaide
A specialist workshop that was being read as a general mechanic, rebuilt so the diesel tuning work leads and the servicing sits behind it.
Pages without a live link are lead-capture destinations for active campaigns. I keep them unlinked from here, so each client's enquiry inbox and Google Ads conversion data stay about real customers.
It comes with the campaign.
I build a landing page for every service I advertise (1 per campaign) as part of Google Ads management, at a flat $800+GST a month plus your own ad spend.
It's month to month, and the page is yours to keep.
The page and the account work as 1 job, so I look after both.
What that includes
- ✓The page itself, written and built for the campaign
- ✓Conversion tracking through GTM and GA4, with Enhanced Conversions
- ✓Call tracking, so every phone enquiry is counted
- ✓Each form enquiry texted to your mobile within seconds, naming the ad keyword behind it
- ✓A mobile-first build, because that's where many paid clicks arrive
- ✓noindex with AdsBot access, so your own website keeps its place in organic search
- ✓Changes as the search terms report shows what people want
Google Ads landing pages, answered
Do I need a landing page for Google Ads, or is my homepage enough?
A homepage looks after everyone at once: existing customers, job applicants, people after your phone number and buyers for every service you offer. A landing page serves 1 visitor with 1 search in mind. A strong service page can do the job for a single service, and when you advertise several, I build a landing page for each one (1 per campaign).
What is landing page experience in Google Ads?
Landing page experience is 1 of the 3 parts of Quality Score, alongside expected click-through rate and ad relevance. Google assesses how relevant and useful the page is to someone who clicked that ad: whether it delivers what the ad promised, how easy it is to use, how fast it loads and how it works on a phone. A stronger rating can win the same ad position for less, so the page works on your cost per click as well as your conversion rate.
How do I improve landing page experience in Google Ads?
Match the page to the ad and the keyword, so the headline repeats the search. Keep only what helps this visitor decide. Make the page fast on mobile, and put the next step where the visitor can see it without scrolling. Then keep ad groups tight, so each page can stay fully relevant to its searches.
How do I change the landing page on a Google Ads campaign?
The landing page is the final URL, and it's set on the ad, so you change it by editing the ad. A final URL set on a keyword overrides the ad's, and the 3 steps are in the section above.
Should a Google Ads landing page be indexed by Google?
I set ad landing pages to noindex and let AdsBot crawl them. Paid visitors reach the page straight from the ad, your own website keeps 1 page per topic in organic search, and Google can still assess landing page experience and Quality Score.
How many landing pages do I need?
You need 1 for each service a customer searches for differently, which matches how I build campaigns: 1 landing page per campaign. A roofer selling roof replacement and gutter replacement gets 2, because those are 2 different searches with 2 different price points and 2 different questions. Matching pages to campaigns keeps each page fully relevant to the searches behind it.
Do I own the landing page if I stop working with you?
Yes. My Google Ads management is month to month, and the page is yours to keep. If Loudachris hosts it, I'll move it to your hosting, and if it was built into your existing website, it was always yours.
Want to see where your clicks land now?
Send me your Customer ID for a free written review of your account, your search terms and the pages your ads point at, with the changes I'd make first.
“Now using SEO, we have had an influx of extra leads and he found leads that were not coming through on our old website.”
“I've been using Chris for the Google Ads of my roofing business for a few months now and couldn't be happier. Only qualified leads, he's available when I need him”