Digital Marketing for Electricians
I help electricians win emergency, switchboard, EV charger and solar jobs from Google. You deal with me directly, from the first call to every monthly report. Each enquiry is traced back to where it came from.
- ✓A fuller diary of the jobs that pay best
- ✓Your licence and reviews up front on Google and your website
- ✓Fixed fees, with every monthly service month to month
“From our first point of contact, Chris was informative, professional and clear in communicating the direction we needed to take. … The whole process was smooth and straightforward.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
How do electricians get clients from Google? In my work it comes from 4 things working together: a Business Profile that appears on Google Maps for your suburbs, a page on your website for each job type and area you cover, Google Ads on emergency work so you're there the moment someone needs a sparkie, and a site that shows your licence number and reviews up front.
What wins electrical jobs on Google.
Electrical work is won on trust and timing. These 3 things decide who gets the call.
Being first for the emergency call
Power out, a safety switch tripping, a sparking power point: these searches happen on a phone, often after hours, and the customer rings the first local electrician who looks trustworthy. Showing up at that moment, with a call button and your hours in plain view, is where the emergency work comes from.
Local trust beats a big brand budget
Franchise brands advertise nationally. Locally, customers lean towards an electrician with a real name, a local address, reviews from neighbours and photos of switchboards done in their own suburb. That's the advantage I build on, in your Business Profile, on your website and in your ads.
Your licence, shown as a selling point
Homeowners look for a licensed electrician before they call. Your licence number, insurance and accreditations go on every page and in your Business Profile, where they answer that question before it's asked. The compliance work you already do becomes proof that you're the safe choice.
How I market electrical businesses on Google.
I use 4 channels, each with its own job. You can start with 1 and add the others as the work comes in.
Website SEO
Pages for each job type and suburb, a quick site and the technical work that helps Google understand what you do and where. It builds steadily and brings calls with no cost per click.
SEO for electricians→Google Ads
Campaigns split between emergency and planned work, scheduled to the hours you answer, with calls and forms tracked to the search that produced them. Ads put you in front of searchers today while the SEO builds.
Google Ads for electricians→Google Maps
A Business Profile optimisation sets the foundations, then monthly Google Maps syndication lifts your visibility on Maps around your base, so calls and bookings come in quickly while the website SEO builds.
Local SEO and Maps syndication→Your website
A site laid out like a good landing page: your number 1 tap away, your licence on show, a page for each service and every enquiry traced back to its source.
See my web design→The electrical jobs worth chasing first.
Every electrician does a range of work. I start with the jobs that pay best and the ones you most want more of.
Switchboard upgrades
High-value work, often prompted by a renovation, a new solar system or a safety inspection.
EV charger installs
A growing job with its own searches, often booked by homeowners who've just bought the car.
Solar and battery
Researched carefully, so it needs pages that explain the process and the brands you install.
Smoke alarms and safety inspections
Steady repeat work, especially from landlords and property managers.
Lighting and data
Smaller jobs that keep the vans busy between the bigger installs.
Commercial maintenance
Ongoing work for shops, offices and strata, won on reliability and response.
Each priority job gets its own page and, where it pays, its own Google Ads budget, with the higher-value jobs funded first. That way your marketing spend follows the work you most want, and the monthly report shows what each job type brought in.
How those pages are built is on my SEO for electricians page. If solar is a big part of your work, my solar installer marketing page covers that side in more depth.
Emergency calls and planned work search differently.
Same trade, 2 very different customers. Each gets its own ads, its own landing page and its own hours.
Emergency work
Someone with no power at 7pm searches on their phone and calls the first electrician who looks reliable. They want a number, a response time and proof you're licensed. Emergency ads run on their own budget during the hours you answer, and they send people to a page that leads with the phone number.
Planned work
A switchboard upgrade, an EV charger or a lighting redesign gets compared over days. These customers look at photos, reviews and price guidance before they ask for a quote. Each job type gets its own campaign and landing page, with a quote form sitting beside the phone number.
The campaign structure for each is on my Google Ads for electricians page.
Already running Google Ads?
Send me your Google Ads Customer ID and I'll come back with a written review of what I'd change and in what order, at no cost.
Get a free Google Ads account review“I've been using Chris for the Google Ads of my roofing business for a few months now and couldn't be happier. Only qualified leads, he's available when I need him”
Answering the 9pm lead.
Electrical emergencies keep their own hours, so the plan covers what happens after you knock off.
Hours that match how you work
Your Business Profile hours and your Google Ads schedule are set to the hours you actually answer. If you take after-hours call-outs, both say so. If evenings are for family, the ads pause overnight and the profile shows when you're back on.
First thing next morning
Form enquiries that arrive overnight are waiting in your inbox, and missed calls from your ads show in the call report, so you can ring back first thing while the job is still front of mind for the customer.
Knowing which leads became jobs
Calls and forms are tracked by time of day, so the monthly report shows how many enquiries came in after hours. I check with you which of them turned into paid work, and the schedule follows the answer.
Suburb targeting for a van-based business.
Your vans have a natural range, set by travel time and by the suburbs where the work suits you best. I match all of your marketing to that range.
- ✓Service areas in your Business Profile that match where you'll genuinely go, so the calls that come through are jobs you want.
- ✓Suburb pages built around real jobs you've done in each area, with the details locals recognise.
- ✓Google Ads location targeting drawn around travel time, so the budget goes on suburbs you can reach quickly.
What it costs.
Fixed prices, with every monthly service month to month. You can start with 1 channel and add another once it's paying its way.
Website SEO
$2,500+GST metro-wide, $4,000+GST multi-city
From $1,500+GST a month
Google Ads management
plus your own ad spend, paid to Google directly
$800+GST a month
Business Profile optimisation
the foundations for Google Maps
$750+GST once
Google Maps syndication
$1,450+GST a month for 2
From $800+GST a month
A new website
built to turn visits into calls
From $4,000
Real Client Results
The same playbook, proven on real local trades.
These are named clients from trades close to yours, using the same approach I'd use for your electrical business.
- ✓Adam Plumbing & Gas (Adelaide): from 13 to 41 new Google clients a month with me, reaching 41 in month 4, after 5 agencies over 10 years
- ✓Platinum Home Improvements (roof restoration): new site, landing page and Google Ads, with the first roof restoration booked 8 days after launch
- ✓Fine Automotive Detailing (Adelaide): Google Maps for ‘car detailing Adelaide’ from 9th to 2nd in month 1 and 1st in month 2, within a 5km radius
- ✓Lucky Duck Mowing (Caloundra QLD): first inbound quote 28 minutes after the new SEO site went live
13 to 41
new Google clients a month by month 4, Adam Plumbing & Gas
8 days
from launch to first roof restoration, Platinum Home Improvements
200+
campaigns managed
Want to talk through your own electrical business? Ring me and I'll tell you where I'd start.
Call 0403 454 199“My painting business has picked up more work than I need thanks to you Chris.”
Questions electricians ask about digital marketing.
How do I advertise my electrical business?
Can an independent electrician compete with the franchise brands?
Which electrical services should I target with Google Ads?
Should I show my licence number on my website?
How do I get more Google reviews as an electrician?
How much should an electrician spend on marketing?
“7 months in & Chris has blossomed all aspects of SEO, Google map rankings & Ads for our company. We’ve tracked all rankings privately for SEO and compared the difference with the previous company. Insane results thanks again Chris”
Book Your Free Strategy Call
A free 30-minute call. I'll look at how your electrical business shows up on Google today and show you which jobs I'd chase first.
Or call 0403 454 199
Be the Electrician They Call First
Call me, book a strategy call, or tap Chat with Chris in the corner. Tell me which jobs you'd like more of and I'll show you how I'd go after them.
160+ 5-star Google reviews across Australia