Digital Marketing for Dentists
I help dental practices fill the appointment book with new patients for check-ups, implants, clear aligners and emergency care. You deal with me directly, and every monthly report shows where your bookings came from. Families nearby find your practice, read your reviews and book.
- ✓New patients booking the treatments your practice wants more of
- ✓Your Google profile, reviews and online booking working together
- ✓Fixed fees and month-to-month terms
“Chris has been extremely helpful in answering all our questions about SEO and website design and optimisation. He is very knowledgeable on a number of different areas and has helped us immensely in being able to increase the visibility of our website on google search.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Dental marketing is how a practice turns Google searches into booked appointments. I do it in 4 parts: Google Maps and local SEO so patients find you for “dentist near me”, a page for each treatment you want more of, Google Ads on emergency and high-value treatments, and online booking on every page. You deal with me directly, and each monthly report shows the calls and bookings every part brought in.
How dental practices win new patients on Google.
Patients choose a dentist in a few taps. These 3 things decide which practice they book.
Independent care, shown clearly
Patients value seeing the same dentist at each visit. I put that continuity of care at the centre of your Google profile and website, with your dentists' names, photos and the suburbs you serve. Families nearby can see what booking with you feels like before they call.
Found for “dentist near me” and “[treatment] [suburb]”
Patients search by need and by place: “emergency dentist [suburb]”, “clear aligners [suburb]” or simply “dentist near me”. Google answers with the Map Pack and the treatment pages that match. A complete Business Profile and a page for each treatment give Google a clear reason to show your practice.
A review routine patients actually use
Patients read reviews before they open your website. A simple request after each appointment, sent the same way every time, builds a steady stream of genuine reviews. I set that routine up with your front desk and keep it within Ahpra's advertising rules, which I cover further down.
How I market dental practices: SEO, Google Ads and your website.
4 pieces of work, each with its own page if you want the detail. I can run 1 of them or all 4.
Website SEO for dental practices
I build and improve the pages patients search for: each treatment, each suburb you serve, and the questions patients ask before they book. Website SEO plans start at $1,500+GST a month.
SEO for dentists→Google Business Profile and Google Maps
I optimise your Business Profile once ($750+GST) with the right categories, services, photos and booking link. Google Maps syndication then builds your Maps visibility each month from $800+GST a month, and Maps is often where new calls and bookings show up first while website SEO builds.
Google Maps syndication and local SEO→Google Ads for emergency and high-value treatments
I run Google Ads on emergency dental and the high-value treatments you choose, with a landing page for every service advertised. Calls and bookings are tracked back to the keyword. Management is $800+GST a month plus your own ad spend.
Dental Google Ads→A website with online booking
A fast, mobile-first dental website with HotDoc, HealthEngine or practice-software booking on every page, and calls and bookings tracked as conversions. Websites start at $4,000, quoted as a fixed price once the scope is agreed.
Websites built for bookings→From my Wayville base
Dental marketing in Adelaide.
I'm based in Wayville and have worked from Adelaide for 8 years. Adelaide patients search by suburb, so I plan an Adelaide practice's marketing suburb by suburb.
A patient in Norwood types “dentist Norwood”. A parent in Glenelg searches “children's dentist Glenelg”. Someone in Prospect with a cracked tooth types “emergency dentist near me” and calls the first practice that looks open and well reviewed. Each of those searches favours a practice whose Business Profile, suburb pages and treatment pages all tell Google the same story.
For an Adelaide practice, I map the suburbs your patients come from and check which practices Google shows in each one. Then I build the suburb pages, treatment pages and Maps presence that give your practice its share of those searches. Independent practices can stand out here by showing the continuity of care Adelaide families value.
Google Ads follow the same map. I target the suburbs within easy reach of your chairs, so your ad spend goes on patients who can realistically book.
Running a practice in Adelaide?
Call me on 0403 454 199. I'll search your suburbs the way your patients do and tell you what I see, in plain English.
Call 0403 454 199“Chris worked on our business SEO and the impact and results for the business speak for themselves. A massive increase in traffic to our website and over the phone. Really easy to deal and always happy to help with any queries we have had since. Highly recommend to anyone looking for SEO services.”
Patient reviews and Ahpra's advertising rules.
Reviews help patients choose a practice, and for dentists they come with rules. Ahpra's guidelines for advertising a regulated health service restrict testimonials about clinical aspects of care, such as symptoms, treatment or outcomes. Those rules cover a practice's own advertising, which includes its website and its ads.
As I understand the guidance, a practice isn't responsible for unsolicited reviews on sites it doesn't control, such as its Google profile. Reviews about the non-clinical side of a visit, like friendly staff, easy parking or a short wait, can be used in advertising. The restriction applies when a review about clinical care is quoted on your website or in an ad.
So I set up a review routine that stays within those lines. Every patient gets the same simple request after their appointment, with no incentives, which Google's review policies also prohibit. Replies thank the reviewer without confirming any treatment details. On your website, I feature reviews about the experience of visiting your practice.
I'm not a lawyer, but from what I know this is how the guidance applies to marketing work, and I keep it within the scope of what I do for your practice. Please confirm any advertising question against Ahpra's published guidance or with your indemnity insurer. The step-by-step review process is on my page about SEO for dental practices.
Treatment pages that attract the right patients.
The treatments you want more of decide where I start, on Google Search and in Google Ads.
Dental implants
A high-value treatment patients research carefully. A detailed page on the process, payment options and your dentist's experience suits it, and it's a strong candidate for Google Ads.
Clear aligners
Patients compare providers and prices. Clear information on consultations and payment plans helps them choose your practice.
Emergency dental
Searched in the moment, usually on a phone. Google Ads and your Maps listing carry it, with your phone number front and centre.
Children's dentistry
Parents look for a gentle, family-friendly practice. The page shows your dentists, your rooms and how a first visit works.
Check-ups and cleans
The steady base of your appointment book, won mostly through your Maps listing, your reviews and easy online booking.
Where you're comfortable publishing fees or payment options, I put them on the page, because patients look for them. Google Ads go on emergency dental and the 1 or 2 high-value treatments with room in your diary, each with its own landing page.
The way I build and grow each treatment page is on my SEO for dentists page.
Already running Google Ads for your practice?
Send me your Google Ads Customer ID and I'll write up what I'd change, in the order that pays back first. It's free and done by me.
Get a free Google Ads account review“Spending less with Google Adwords yet giving us more sales leads is already a great return on investment. Chris is a very trustworthy person who really tries to understand our business and makes great suggestions tailored to our business for further improvements regarding our internet presence. Chris understands ROI and the weighing up of decisions based on positive cash-flow.”
Online booking that fills the appointment book.
Patients book when it's easy. I put a booking button on every page of your website and on your Google Business Profile, linked to HotDoc, HealthEngine or your practice management software. Your phone number sits beside it for patients who'd rather call.
Then I track what happens: calls from Google Maps, booking-button clicks by page, and calls and bookings from each Google Ads campaign. Each month you see which treatments and suburbs filled your appointment book, so the budget follows the patients.
What dental marketing costs with me.
Fixed, published prices. Every retainer is month to month, and you can start with 1 service and add another once it's working.
Website SEO
For a cluster of suburbs, metro-wide, or several cities.
$1,500, $2,500 or $4,000+GST a month
Google Business Profile optimisation
Categories, services, photos, booking link and review routine set up properly.
$750+GST once
Google Maps syndication
Sold separately, and often the first place new calls show up.
$800+GST a month for 1, or $1,450+GST a month for 2
Google Ads management
With a landing page for every service advertised, 1 per campaign.
$800+GST a month plus your own ad spend
Websites
Quoted as a fixed price once the scope is agreed.
From $4,000
Real client results
The same local-search playbook, proven by real Loudachris clients.
These are named clients in health and local services. The method I'd run for your practice is the same: Google Maps first, then the pages and ads that turn searches into bookings.
The Gut Guy
Melbourne health practice
A gut-health practice that wanted more booked consultations. With local SEO, scheduled consultations rose 50% in about 2 months. Booked appointments are the goal for a dental practice too.
Adam Plumbing & Gas
Adelaide local service
Adam's goal was 30 new clients a month. With me, he went from 13 to 41 new Google clients a month, reaching 41 by month 4.
Fine Automotive Detailing
Adelaide, Google Maps
For “car detailing Adelaide”, Ali Haque moved from position 9 to 2 on Google Maps in month 1, then to position 1 in month 2, within a 5km radius. About 3 months in, he opened his own workshop in Mile End.
200+
campaigns managed
$3M+
ad spend managed
160+
5-star Google reviews across Australia
Want this plan for your practice?
Book a free strategy call and I'll show you what I'd build first for your treatments and suburbs.
Questions dentists ask before getting started.
What does a dental marketing agency do?
How much should a dental practice spend on Google Ads?
How long does dental marketing take to work?
Can an independent practice compete with corporate dental chains?
Do you integrate with HotDoc or HealthEngine?
What if my practice already has a website that could bring in more patients?
Do you work with dental practices outside Adelaide?
Book your free dental marketing strategy call.
30 minutes, free, with me. I'll look at how your practice shows up when patients search nearby and show you where I'd start.
Or call 0403 454 199
Rather talk it through now?
Call me on 0403 454 199. You'll speak with the person who does the work on your practice.
Call 0403 454 199“Chris gave us some really practical and directly implementable advice, grounded in facts and data. His report was delivered in an intuitive and engaging way. Awesome, and I'd recommend to anyone looking to grow their online presence and SEO.”
Related Health Industries
I also build Google marketing plans for these health and medical businesses.
Fill your appointment book from Google.
I help independent dental practices show up when nearby patients search, and make booking easy once they find you. Call me or book a time, and I'll show you where I'd start for your practice.
Call 0403 454 199
Also see marketing for medical practices and vets