Google Ads Agency Melbourne
Melbourne businesses deserve Google Ads management that starts with an audit, not a sales pitch. Chris manages your campaigns personally - flat-rate pricing, transparent reporting, and no percentage-of-spend fees that punish you for scaling.
Work directly with Chris and the team
Meet the team →AI Overview
Loudachris manages Google Ads campaigns for Melbourne businesses with an audit-first approach. Chris handles campaigns personally with flat-rate management fees, transparent weekly reporting, and no lock-in contracts. Services include Search, Shopping, and Performance Max campaigns targeted to Melbourne suburbs and metro areas.
Why your Melbourne Google Ads aren't profitable.
Melbourne's competitive market makes wasted ad spend expensive. Here are the 3 biggest culprits.
Your agency charges a percentage of spend
Most Melbourne agencies take 15-20% of your ad budget as their fee. That means they have zero incentive to reduce your cost per lead. The more you spend, the more they earn - even when half that budget goes to irrelevant clicks from Geelong, Ballarat, or people who will never become customers in your Melbourne service area.
No negative keyword strategy
Broad match keywords without proper negatives mean you're paying for clicks from students, competitors, and people searching for free alternatives. In Melbourne, where CPCs are already high across most industries, every wasted click hurts your bottom line. We see accounts wasting 30-50% of budget on irrelevant traffic.
Broken conversion tracking
You can't optimise what you can't measure. Most Melbourne accounts we audit have missing or duplicated conversion tracking. Phone calls aren't tracked. Form submissions fire twice. Google's smart bidding has bad data to work with, so it optimises toward the wrong outcomes. You pay more per lead and don't know why.
Google Ads management built for Melbourne businesses.
Audit first. Transparent reporting. Flat-rate fees that don't grow with your spend.
Google Ads Audit
We audit your account before you pay us a cent. Wasted spend identified, conversion tracking verified, campaign structure reviewed. You get a clear report showing exactly where Melbourne budget is leaking - and how to fix it.
Campaign Build & Management
Search, Shopping, Performance Max - structured for Melbourne's market. Geographic targeting for CBD, inner suburbs, or metro-wide. Keywords selected for buyer intent, not impressions. Every campaign built to generate leads, not just clicks.
Conversion Tracking Setup
GA4, Google Tag Manager, call tracking - installed properly from day 1. Every lead tracked back to the keyword and ad that produced it. No duplicate conversions, no phantom leads. Clean data means smart bidding actually works.
Weekly Optimisation
Bid management, negative keyword updates, ad copy A/B testing, quality score improvements. Your Melbourne campaigns improve every week, not every quarter. You see what changed and why - no autopilot management here.
Melbourne Results
A real Melbourne result, and the playbook behind it.
The Gut Guy, a Melbourne gut-health clinic. Search campaigns, 1 to 18 August 2026.
$84.37
per tracked conversion on the naturopath campaign, at a 4.42% conversion rate from 226 clicks and $843.72 of spend.
$140.79
per tracked conversion on the gut health testing campaign, at 2.41% from 249 clicks and $844.72 of spend.
Joshua wanted booked consultations, not vanity clicks. Across both campaigns that is 16 tracked conversions from $1,688.43 in spend over 18 days, blended at $105.53 each on a 6.76% click-through rate. The naturopath campaign is currently the stronger of the 2 and is where the budget is going.
Tracked conversions here are booked screening calls, Calendly bookings and website call clicks. A call click is an intent signal rather than a confirmed conversation, so these are tracked conversions rather than verified consultations, and we report them as what they are. This is a partial month, not an annualised figure. The SEO side of the same account is reported separately on our Melbourne SEO page, because mixing the 2 channels into 1 number is exactly how agency case studies stop meaning anything.
That's the same playbook we run for every Melbourne account:
Audit before we spend a cent
We find where budget is leaking before we touch your account, then fix it first.
Track every conversion
Calls and form submissions attributed to the exact keyword and suburb that produced them.
Buyer-intent keywords only
Budget goes to people ready to act in your Melbourne service area, not browsers or the wrong region.
Optimise every week
Scale what converts, cut what doesn't, and show you what changed and why.
Included, not extra
Your ads get their own landing page.
Most Melbourne agencies point paid clicks at a homepage that has to serve every visitor at once. We build the destination as part of the campaign, so the page matches the search that paid for the click.
See the pages we've built →
Google Ads questions from Melbourne businesses.
How much should I spend on Google Ads in Melbourne?
What’s the difference between your pricing and percentage-of-spend?
Can you target specific Melbourne suburbs?
How quickly will I see results?
Do you manage Performance Max campaigns?
Find us in Melbourne.
We work with Melbourne businesses remotely from Adelaide, with the same hands-on approach you'd get if we were in Collins Street.
Get Your Free Melbourne Google Ads Audit
We'll review your account, identify wasted spend, and show you how to get more Melbourne leads for less. 30 minutes. No cost.
Or call 0403 454 199 or email chris@loudachris.com.au
Related Services in Melbourne
Google Ads works best alongside SEO and a high-converting website.
Stop wasting your Melbourne ad budget.
Get a free audit of your Google Ads account. Chris will personally review your campaigns and show you where to cut waste and scale what works.