Web Design Pricing Guide

How Much Does a Website Cost?

Honest pricing for Australian businesses. Whether you need a simple 5-page site or a full ecommerce store, here's what you should expect to pay — and what actually affects the price.

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Updated for 2025 · Australian pricing

Template site: $1,500–$3,000

Custom business site: $5,000–$15,000

Ecommerce store: $8,000–$25,000

Ongoing maintenance: $100–$500/month

ROI: a good site pays for itself

Real Prices

AI Overview

A professional website in Australia costs $1,500–$3,000 for a template-based site, $5,000–$15,000 for a custom business website, and $8,000–$25,000+ for ecommerce. Key factors include number of pages, custom functionality, CMS choice, design complexity, and SEO requirements. Ongoing costs for hosting and maintenance typically run $100–$500 per month.

Website pricing tiers.

What Australian businesses pay for each type of website.

Template / Starter

$1,500–$3,000

A professional template customised with your branding, content, and images. Perfect for sole traders, new businesses, or anyone who needs a solid online presence quickly.

✓3–5 pages
✓Mobile responsive
✓Contact form & basic SEO
✓2–3 week turnaround

Custom Business

$5,000–$15,000

Fully custom design built around your business goals. Every page designed to convert. This is what most established Adelaide businesses choose.

✓5–15 pages
✓Custom design & conversion strategy
✓CMS (WordPress or headless)
✓Full on-page SEO
✓4–8 week turnaround

Ecommerce

$8,000–$25,000+

Full online store with product management, payment processing, shipping integration, and inventory management. Built to sell.

✓WooCommerce or Shopify
✓Product catalogue & filtering
✓Payment gateway integration
✓SEO for product & category pages
✓8–12 week turnaround

What factors affect website cost.

Six things that move the price up or down.

Number of Pages

A 5-page service site costs far less than a 30-page site with location pages, blog posts, and landing pages. Every page requires design, copywriting, and development time.

Custom Functionality

Booking systems, calculators, client portals, membership areas, or custom integrations add development time. Standard contact forms and galleries are included in base pricing.

CMS Choice

WordPress is cost-effective and easy to manage. Custom-built (Next.js, headless) offers maximum performance and flexibility but costs more upfront. We recommend based on your needs, not ours.

Design Complexity

Clean, conversion-focused designs are often more effective than complex visual layouts. Custom illustrations, animations, and interactive elements increase the investment.

SEO Requirements

Basic on-page SEO (meta tags, headings, schema) is included. A full SEO content strategy with keyword research, multiple landing pages, and technical optimisation adds to the scope.

Ongoing Maintenance

Hosting, SSL, security updates, plugin updates, backups, and content changes. Budget $100–$500/month depending on the complexity of your site and how often you need updates.

DIY vs freelancer vs agency.

Honest comparison so you can pick the right option for your budget and goals.

DIY (Squarespace / Wix)

$0–$500

✓Cheapest option
✓Quick to get started
✕Limited customisation
✕Poor SEO performance
✕Slow load times
✕No conversion strategy

Best for: hobby projects, personal sites, very early-stage businesses testing an idea.

Freelancer

$2,000–$8,000

✓More affordable than agency
✓Custom design possible
✕Quality varies wildly
✕Often just a designer, not a marketer
✕Limited ongoing support
✕Single point of failure

Best for: businesses with a clear brief who can manage the project themselves.

Agency (What We Do)

$5,000–$25,000

✓Conversion-focused strategy
✓SEO built in from day one
✓Ongoing support & maintenance
✓Copywriting included
✓Fast loading, Core Web Vitals
✓Integrated with SEO & ads

Best for: businesses serious about generating leads from their website.

Website pricing questions.

Why is there such a big price range?

Because a 5-page plumber’s website is completely different to a 50-product ecommerce store with custom filtering, payment processing, and inventory management. We quote based on exactly what you need — no inflated packages, no hidden extras.

Can I just get a cheap website and upgrade later?

You can, but it often costs more in total. Migrating content, redesigning, and fixing SEO issues from a budget build usually costs as much as doing it properly the first time. If budget is tight, start with a focused 5-page custom site and add pages as you grow.

Do I need to pay for hosting separately?

Hosting is typically $20–$80/month for a managed WordPress setup with SSL, daily backups, and security monitoring. We include hosting setup in the build and can manage it ongoing or hand it over to you — your choice.

How much should I budget for ongoing maintenance?

Plan for $100–$500/month depending on your needs. This covers security updates, plugin updates, backups, minor content changes, and performance monitoring. Without maintenance, WordPress sites become security risks within 6–12 months.

Is a custom website worth the investment?

If your website generates even one extra lead per week, the investment pays for itself within months. A $10,000 website that brings in 10 leads per month at a $200 average job value = $2,000/month in revenue. That's a 5-month payback. See our client results for real examples.

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Related Resources

More on web design and getting the most from your investment.

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