Digital Marketing for Roofers
After every storm, fly-by-night operators flood the market with cheap door-knocking. Homeowners need to trust you with one of the most expensive parts of their home. A strong online presence is how you prove you're the real deal.
Work directly with Chris and the team
Meet the team →AI Overview
Digital marketing for roofers uses local SEO, Google Ads, and trust-focused web design to win high-value roofing jobs over fly-by-night competitors. Roofing companies with visible credentials and a strong review profile are better placed to win insurance restoration work and direct homeowner enquiries.
Roofers lose jobs to storm chasers for 3 reasons.
You do quality work. But trust needs to be visible online.
Storm chasers undercutting on price
After every major storm, unlicensed operators flood the market with door-knocking and lowball quotes. They disappear after 6 months. But homeowners can't tell the difference unless your online presence clearly shows your credentials, history, and reviews.
Insurance work complexity
Insurance restoration is high-value but complicated. Homeowners don't know how the process works. A website that clearly explains the insurance claim process, showcases completed insurance projects, and displays your credentials wins the job before you even quote.
Trust signals missing from your presence
A roof is the most expensive single repair on a house. Homeowners are terrified of choosing wrong. Without visible licence numbers, insurance certificates, manufacturer warranties, and reviews - they go with the roofer who shows all of that first.
The 3 services that win more roofing jobs.
SEO, Google Ads, and web design - built to out-trust the competition.
Local SEO for Roofers
We rank you for 'roof repair [suburb]', 'roof replacement near me', and storm damage searches. Your Google Business Profile gets optimised with project photos, certifications, and a review strategy that builds trust signals search engines and homeowners both value.
See the full roofers SEO playbook→Google Ads for Roofers
Storm-responsive campaigns that automatically scale when severe weather hits your area. We target emergency repair searches, insurance restoration terms, and planned replacement keywords. Negative keywords filter out DIY searches and tyre-kickers.
See our Google Ads service→Roofer Website Design
A trust-first website with licence and insurance credentials front and centre, manufacturer warranty badges, detailed project galleries, and an insurance claim guide. Before/after storm damage photos and video testimonials close the deal before you arrive.
Explore our web design→Client Results
Pro Roof and Gutter's roof replacement campaign converted at 43.88% at $42.66 per tracked conversion in the 30 days to 17 July 2026.
Pro Roof and Gutter is a roofing and guttering company based in Elizabeth South, in Adelaide's north. We rebuilt their entire website and built 2 conversion-first landing pages made specifically for the ad traffic, rather than pointing paid clicks at the general site. We also manage the Google Ads account. Enhanced Conversions, Google Tag Manager, GA4 event tracking and call tracking are all in place, so the numbers below are measured rather than estimated.
Google Ads data for the 30 days to 17 July 2026.
Roof Replacement (Search)
proroofandgutter.com.au/services/roof-replacement-adelaide
- ✓43.88% conversion rate
- ✓$42.66 cost per conversion
- ✓40.81 conversions from $1,740.83 spend
- ✓$18.72 average cost per click
Gutter Replacement (Search)
proroofandgutter.com.au/services/gutter-replacement-adelaide
- ✓20.00% conversion rate
- ✓$65.80 cost per conversion
- ✓27 conversions from $1,776.63 spend
- ✓$13.16 average cost per click
43.88%
roof replacement conversion rate, 30 days to 17 July 2026
$42.66
cost per tracked conversion, 30 days to 17 July 2026
2
purpose-built landing pages
What we count as a conversion
The tracked conversion actions are phone calls, website form submissions and website phone-link clicks. A phone-link click is an intent signal, not a confirmed conversation, so we report tracked conversions rather than calling every one of them a lead.
We also report Performance Max separately, because it behaves differently. In the same 30 days to 17 July 2026 it recorded 167.56 conversions from $944.24 spend at a 9.61% conversion rate and $5.64 per conversion, but those conversions are dominated by click-to-call, so that figure is not a cost per lead. It is what pulls the whole-account average down to $18.96 across 235.37 tracked conversions and $4,461.71 spend. The honest headline is the 2 Search campaigns above.
Period on period: 14 June to 13 July 2026 against the 30 days before it
Account spend of $4,470, down from $5,474. Conversions of 241, up from 183. Cost per conversion of $18.52, down from $29.96. Put simply, the account spent less and produced more. At campaign level, Roof Replacement moved to a 35.9% conversion rate of clicks, up from 33.9%, at $50.83 per conversion, down from $57.08. These are a separate comparison window to the figures above and are not mixed with them.
More Roofing Proof
How Platinum Home Improvements landed their first roof restoration 8 days after launch.
Platinum Home Improvements is a roof restoration company that had been paying a previous agency and getting no leads to show for it. We built them a new website and a dedicated landing page from scratch, then launched Google Ads to capture roof restoration searches.
Before
- ✕No leads coming through from their previous agency
- ✕Paying for marketing with nothing to show for it
- ✕No website or landing page built to convert roofing searches
After
- ✓New website and landing page built from scratch in 2 weeks
- ✓Google Ads launched to capture roof restoration searches
- ✓First roof restoration secured 8 days after launch
0
leads from the previous agency
2 weeks
new site and landing page built
8 days
to their first roof restoration
Questions roofers ask about digital marketing.
How do I differentiate myself from storm chasers online?
Can Google Ads respond to storm events automatically?
How do I get more insurance restoration work?
What trust signals matter most for roofing websites?
How long does it take for roofing SEO to work?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. We'll audit your roofing business's online presence and show you how to win more jobs on trust, not price.
Or call 0403 454 199 or email chris@loudachris.com.au
Build the Trust That Wins Roofing Jobs
Let us build the online presence that proves you're the roofer homeowners can trust. Call us today or book a free strategy call.