Ecommerce Marketing for Online Stores
I help online stores turn Google searches into orders. Shopping campaigns bring in buyers now, and SEO builds sales with no cost per click. You deal with me directly, from the first call to the monthly report.
- ✓Orders from shoppers already searching for what you sell
- ✓Shopping, Performance Max and SEO reported by revenue
- ✓1 person who does the work, on month-to-month terms
“Knowledgable, intelligent, talented and gets results. Chris took the time to truly understand our business and brand profile, and has embarked on a continuous journey to lift our performance through google. We are very appreciative of his dedication and his ability to increase traffic and generate leads from our website.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Ecommerce marketing is the work of bringing shoppers to an online store and turning their visits into orders. On Google it has 3 parts: Shopping and Performance Max campaigns fed by your product data, SEO for your category and product pages, and product pages and a checkout that close the sale. I manage all 3 myself and report each one by revenue, with Google Ads management at $800+GST a month plus your ad spend and website SEO from $1,500+GST a month.
Where an online store's margin is won.
Great products sell best when you control where the customer buys and what each sale costs you.
Selling direct on your own store
Amazon, eBay and Catch charge a commission on each sale and keep the customer relationship. When shoppers find your store on Google, you keep the full margin, the customer's email and the chance to sell to them again at no extra cost.
Organic sales alongside Shopping ads
Shopping clicks are priced at auction, so your cost per sale moves with your competitors' budgets. Category and product pages ranking in the free results sell with no cost per click, which steadies your blended cost per order as you grow.
Product pages and a checkout that close
Every paid visitor still has to get through the product page and the checkout. Fast pages on mobile, shipping costs shown early, guest checkout and the payment options your customers expect turn more of those visits into orders.
The 3 services that grow ecommerce stores.
Product SEO, Google Shopping, and store design that converts, all run by me.
Product Page SEO
I optimise category and product pages for the searches your customers make: long-tail product terms, Product structured data that matches the page, and unique descriptions in place of the manufacturer's copy. Once those pages rank, they keep selling without a cost per click.
See my ecommerce SEO playbook→Google Shopping & PMax Campaigns
I build and manage your Merchant Center feed, Shopping and Performance Max campaigns and remarketing audiences, with product titles written for search intent, negative keywords and ROAS-led bidding. Every dollar is tracked to revenue in your account.
See my Google Ads management→Conversion-Optimised Store Design
Fast product pages, a streamlined checkout, clear shipping and returns information, trust badges and a mobile-first layout. I work through each step from product page to payment, so more carts become orders and more first-time buyers come back.
Explore my web design→Already spending on Shopping or Performance Max?
Send me your 10-digit Google Ads Customer ID and I'll come back with a written review of what I'd change and in what order, starting with conversion tracking. It's free, and there's no call needed.
Get a Free Google Ads Account Review“He knows his stuff, does research, asks questions as required and is very well priced too. … He has given us the tools to get our business seen within our markets and also the ability to keep things on track ourselves going forward.”
Google Shopping and Performance Max for online stores.
Shopping ads are built from your product feed, so the feed is where every campaign I run starts.
A Merchant Center feed Google can match
Product titles that follow how people search (brand, product type, then size, colour or material), accurate GTINs, sharp images, and prices and stock that match the landing page. I start with the Merchant Center diagnostics so every product you stock is approved to show.
Performance Max split by margin
I group products into asset groups and listing groups by category and margin, so your bestsellers and high-margin lines get their own budget and their own ROAS target. The target comes from your margin: if half of each sale is margin, break-even is a ROAS of 2, and I set the target above that.
Brand searches kept separate
Shoppers already searching your store's name would find you anyway. I separate them from Performance Max with brand exclusions and a small brand Search campaign, so the return Performance Max reports reflects new customers.
Purchases tracked with their order value
Smart bidding works from the revenue Google can see. Before any budget goes up, I confirm every purchase reaches Google Ads with its order value and lines up with the orders in your store.
For Delidoor, an online store client, annual revenue from Google Ads grew from $300K to $1.3M, and monthly revenue from organic SEO grew from $2.5K to $44.5K, both within 9 months. The full detail of how I run accounts is on my Google Ads management page.
Ecommerce SEO in brief.
Organic search is where a store builds sales it doesn't pay for click by click. I work on 3 layers, in this order:
- ✓Category pages first, because 1 well-built category page can rank for many variations of “[category] online”.
- ✓Product pages next, with unique descriptions and Product structured data that matches what the page shows.
- ✓The technical layer throughout: filters, faceted navigation and site speed, so Google indexes the pages that sell.
G Life Watches grew organic traffic from 350 to 620 clicks a day and lifted organic revenue 77% within 6 months. The full method, platform by platform, is on my ecommerce SEO page. If you're still choosing a platform, my comparison of the best ecommerce platform for SEO puts Shopify, WooCommerce and BigCommerce side by side.
What ecommerce marketing costs.
Published prices, month to month, with no lock-in contract.
Google Ads management
$800+GST a month
Shopping, Performance Max and Search campaigns, feed work and conversion tracking, all managed by me. Your ad spend is separate: you pay Google directly and set the budget yourself.
Website SEO
$1,500, $2,500 or $4,000+GST a month
Category, product and technical SEO for your store, in 3 published tiers. I'll confirm which tier fits your store with you on a free strategy call.
Client Results
Real ecommerce results from named online stores.
Delidoor
Online store, SEO and Google Ads
- ✓Monthly SEO sales grew from $2.5K to $44.5K
- ✓Annual revenue from Google Ads grew from $300K to $1.3M
- ✓Achieved within 9 months
G Life Watches
Online watch store, organic SEO
- ✓Organic traffic grew from 350 to 620 clicks per day
- ✓Organic revenue up 77%
- ✓Achieved within 6 months
$44.5K
Delidoor monthly SEO sales
$1.3M
Delidoor annual Google Ads revenue
+77%
G Life Watches organic revenue
Want me to look at your store the same way? Book a free 30-minute strategy call and I'll go through your Shopping campaigns and organic search with you.
See the Results →“We've worked with Chris for the last 2 years and we have always impressed by his professionalism and his commitment to support our business. Always looking for ways to do things better, suggesting new approaches. It has been a real pleasure to work with him.”
Questions ecommerce stores ask about digital marketing.
Can SEO really compete with Amazon product listings?
How do you reduce cart abandonment?
Google Shopping CPCs keep going up. What can I do?
Should I use Performance Max or standard Shopping campaigns?
How long before SEO drives meaningful ecommerce revenue?
What does ecommerce marketing cost?
Book Your Free Strategy Call
30 minutes, free. I'll look at your store, your Shopping campaigns and your organic search, and show you where your next sales can come from.
Or call 0403 454 199
Rather talk it through now?
Call me on 0403 454 199. You'll speak to the person who runs your campaigns and your SEO.
Call 0403 454 199“I have been extremely pleased with the results Chris has brought to my online sales. He is so easy to deal with. His biggest asset is that he listens and lets his action do the talking. If you are looking to grow your business I would highly recommend Chris.”
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Ready to Grow Without Growing Ad Spend?
Call me or book a free strategy call, and I'll show you how SEO, Shopping ads and a smoother checkout can grow your store's revenue.