Digital Marketing for Hair Salons
I help hair salons and barbers fill the chair with colour, cut and styling bookings from Google. People nearby find your salon, see your work and book online. You deal with me directly, on month-to-month terms.
- ✓Cut and colour bookings from locals looking for a new salon
- ✓Your colour work and client reviews on show where locals look
- ✓1 person who does the work and answers your calls
“Chris is an exceptional SEM marketer. his personable approach to meeting your business needs completely takes the anxiety away from investing in his services.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Digital marketing for hair salons focuses on Google Maps SEO, Google Ads for “hairdresser near me” searches, and conversion-focused websites with online booking. It puts your salon in front of people searching for a hairdresser nearby, with a booking button one tap away.
Three reasons salon owners struggle to fill the chair.
Your cuts are flawless. But finding new clients shouldn't be this hard.
Instagram-dependent marketing
You spend hours creating Reels and Stories. The algorithm shows them to 5% of your followers. You're building someone else's platform, not your business. Google search captures people actively looking for a hairdresser right now - not scrolling past your post between memes.
Walk-ins are declining
People don't walk down the street and pick a salon anymore. They Google “hairdresser near me”, check reviews, look at the portfolio, and book online. If your salon doesn't appear in that search, those potential clients never know you exist - even if you're around the corner.
Competing with franchise salons
Just Cuts, Hairhouse Warehouse, and other franchise chains have marketing budgets you can't match. But they also have generic service and high staff turnover. Your personal skill and client relationships are your advantage - Google Maps lets customers see that through reviews and your portfolio.
Three services that fill salon chairs.
Google Maps SEO, targeted ads, and a website that books appointments 24/7.
Google Maps SEO
This is where I started with Mark Laird. I optimise your Google Business Profile with portfolio photos, service descriptions and a steady flow of reviews, so people searching 'hairdresser near me' see your best colour work and your 5-star reviews.
See the full hair salons SEO playbook→Google Ads for 'Hairdresser Near Me'
Targeted ads that appear when someone searches for a hairdresser, colourist, or barber in your area. We target high-value services - balayage, colour correction, bridal hair - where the booking value justifies the ad spend. Every click tracked to booked appointments.
See our Google Ads service→Website with Online Booking
A beautiful, fast website showcasing your portfolio, services, and team - with integrated online booking. Clients can browse your work and book an appointment at midnight without calling. Reduces no-shows, fills cancellation gaps, and captures clients who would otherwise move on.
Explore our web design→Client Results
How Mark Laird swapped Instagram ads for Google Maps.
Mark came to me asking for Instagram ads. I built a local SEO strategy instead, redefining his homepage around ‘hair colour specialist Melbourne’ and using Google Maps syndication to lift his visibility on Google Maps. The impact showed within the first month. In Mark's own words: “Chris told me not to waste money on Instagram ads. He set up Google Maps SEO instead. Five months later I bought my own salon two streets from where I was renting.”
Before
- ✕Renting in a small studio
- ✕Planning to spend on Instagram ads
After
- ✓Saw the impact within 1 month
- ✓Homepage rebuilt around ‘hair colour specialist Melbourne’
- ✓Google Maps syndication lifting his visibility every month
- ✓His own salon, in his words, 5 months later
1 month
to see the impact
Questions salon owners ask about digital marketing.
Should I stop posting on Instagram and focus on Google instead?
How did Google Maps SEO work for Mark Laird?
How much should a salon spend on Google Ads?
What should my salon website include?
How long before I see results from Google Maps SEO?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. I'll show you how to get more clients through Google, the way I did for Mark.
Or call 0403 454 199
Marketing for Related Industries
Ready to Fill Every Chair, Every Week?
Call me or book a free strategy call, and I'll show you how Google Maps SEO can work for your salon, the way it did for Mark.