Digital Marketing for Tattoo Artists
I help tattoo artists turn Google searches into booked consults and deposit-paid sessions. Clients find your style, your portfolio and your booking form on your own website. You deal with me directly, and I keep the marketing running while you tattoo.
- ✓Consult bookings from people searching for your style
- ✓Enquiries for custom pieces, cover-ups and sleeves
- ✓Fixed fees, with every monthly service month to month
“As a digital marketer myself, I reached out to him for local SEO advice. When other digital marketers seek his expertise, you can be sure he's a true expert in his field.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Tattoo artist marketing (also called tattoo shop or tattoo studio marketing) is the work of turning Google searches into booked consults and deposit-paid sessions. It combines a Google Business Profile that shows your style and reviews in Google Maps, a page for every style and resident artist, a deposit-taking booking flow on your own website, and Google Ads for the searches worth paying for. Clients ready to book search 'tattoo shops near me', a style plus their suburb, or an artist's name, and those pages meet them at that moment.
How clients find a tattoo artist on Google.
New clients tend to arrive through 3 kinds of search. I make sure your studio is there for each one.
'Tattoo shops near me' and the Maps pack
Google shows 3 studios under the map, with their reviews, photos and opening hours. It weighs your categories, your healed photos and a steady flow of reviews for that view, so I keep all 3 in shape. Walk-ins and consult calls start here.
Style searches by suburb
'Fine line tattoo Adelaide', 'realism tattoo Melbourne', 'Japanese tattoo Fitzroy'. These clients already know the style they want and they're looking for the artist who does it near them. A page for each style answers that search directly.
Artist-name searches
Clients see a resident artist's work on Instagram or at a convention, then Google the name. A page on your studio site for each artist puts their portfolio and your booking form 1 tap away, so the booking comes to your studio.
Instagram and Google work together. Instagram shows your work to the people who follow you, and Google is where a new client goes on the day they're ready to book. Directory sites such as Tattoodo list many studios on 1 page for the broad searches. Your own style, suburb and artist pages answer the specific searches, and the enquiry comes straight to you.
Pages for every style you're booked for.
Clients search by style, so I give each style you tattoo a page of its own. Fine line, realism, Japanese, blackwork, traditional, colour work and cover-ups each get a page written in your words, with your healed photos.
Healed work up front
Each style page leads with healed photos from your own book, so a client can see how the work settles. Fresh shots and process clips sit beside them.
The artist who does it
Every style page names the artists who tattoo that style and links to their portfolio and booking form.
Style plus suburb, written naturally
The wording matches what clients type, like 'fine line tattoos in Glenelg' when that's where your studio is, inside copy written for a person to read.
Cover-ups and rework
A cover-up search is a direct request for a skilled artist, and the pieces tend to be larger. A page with before-and-after photos and a clear note on sizing helps that client book a consult.
Sizing, sessions and minimums
A short guide on each page covering placement, size, how sessions work and your minimum, so the consult starts with a client who knows the basics.
Artist pages and guest spots.
Every resident artist builds a following of their own. A page for each of them on your studio site turns that following into bookings with your studio.
- Resident artist pages. A bio, the styles they love, a healed portfolio, their availability and a booking link, plus their Instagram handle so fans can follow both.
- Guest spot announcements. A page for each guest artist with their dates, style and booking link. Fans search the guest's name with your city, and the page fills the guest's books through your studio.
- Chair and guest spot enquiries. A page for artists who'd like to work from your studio, so recruitment enquiries come to you as well.
The 3 services that turn searchers into committed bookings.
Tattoo shop marketing in 3 parts: SEO, Google Ads and web design, built around how people choose a studio. Every monthly service is month to month.
Tattoo studio SEO and Google Maps
I set up your Google Business Profile, build your style and artist pages, and keep reviews coming in. Google Maps syndication works your Maps visibility every month and brings calls and bookings while the website pages build.
Business Profile optimisation $750+GST once. Maps syndication $800+GST a month, or $1,450+GST for 2. Website SEO from $1,500+GST a month.
Google Ads for tattoo shops
Campaigns for the searches that book consults: cover-ups, fine line, realism, walk-in availability and piercing. Each campaign gets its own landing page, and I track every click through to enquiry and deposit, so you can see which searches bring bookings.
$800+GST a month, plus your own ad spend.
Studio website with deposit booking
A portfolio-first website where clients pick an artist, request a slot or consult, and pay a deposit in 1 flow. Fast galleries, a clear page per artist, and a flash section you can update yourself.
Websites from $4,000+GST.
Not sure which of the 3 your studio needs first? Call me and I'll tell you where I'd start.
“Chris, on the other hand, ensures you get the best results and keeps me informed on every little detail of the process of Google ads. From this, it tells me I am in very good hands and I can trust Chris for the results I am looking for.”
Client Results
He asked for Instagram ads. I suggested Google Maps instead.
Mark Laird is a hair colour specialist in Melbourne, and his business runs the way a tattoo studio does: by appointment, sold on a portfolio, with Instagram showing the work. He came to me asking for Instagram ads. I recommended a local SEO strategy instead, so he'd show up in the searches people make when they're ready to book. He saw the impact within 1 month.
What I built for Mark
- ✓A local SEO strategy in place of Instagram ads
- ✓His homepage rebuilt around ‘hair colour specialist Melbourne’
- ✓Google Maps syndication to lift his Maps visibility
- ✓Impact within 1 month
The same plan for a studio
- ✓Your styles as the main searches, like ‘fine line tattoo’ plus your suburb
- ✓Your Business Profile and Maps syndication for ‘tattoo shops near me’
- ✓Deposit booking on your site, so enquiries become appointments
- ✓Instagram kept as your portfolio
The same Google-first approach works across the booking-driven businesses I look after. Adam Plumbing & Gas in Adelaide went from 13 to 41 new Google clients a month with me by month 4. Ali Haque's Fine Automotive Detailing in Adelaide moved from #9 to #2 in Google Maps for ‘car detailing Adelaide’ in month 1, and to #1 in month 2 within 5km. About 3 months in, Ali opened his own workshop in Mile End. Mark's full story is on my hair salon marketing page.
200+
campaigns managed
$3M+
ad spend managed
160+
5-star Google reviews across Australia
Plenty of artists run their bookings by message, so the chat is an easy way to reach me. Tell me about your studio and I'll reply with where I'd start.
“Chris is an exceptional SEM marketer. his personable approach to meeting your business needs completely takes the anxiety away from investing in his services.”
Healed work, aftercare and reviews that keep the diary full.
The work you do after the session is some of your best marketing. I turn it into pages and reviews that help the next client book.
Healed galleries
A healed photo shows a client how your linework and shading settle, and that's what they're choosing on. I set up healed galleries by style and by artist, with captions naming the style, placement and suburb.
Aftercare pages
Your aftercare instructions as a page on your site, sent to every client after a session. It answers the questions clients search at home and keeps your studio in mind for their next piece.
Reviews after the healed check-in
The best moment to ask for a Google review is when a client sends their healed photo. I set up a simple request at that point, so reviews mention the style and the artist. Those details help your Maps visibility and help the next client choose.
Questions tattoo artists ask about digital marketing.
Does digital marketing for tattoo artists work better than Instagram?
How does a tattoo studio get into the Google Maps pack?
Should each artist in my studio have their own page?
Can a website actually reduce no-shows?
What do Google Ads cost for tattoo shops?
How long does tattoo studio SEO take to show results?
Book Your Free Strategy Call
The call is 30 minutes, free, and with me. I'll look at how your studio shows up for 'tattoo shops near me', your styles and your artists' names, and how your booking flow takes deposits.
Or call 0403 454 199
Prefer to talk first?
Call me on 0403 454 199. You'll speak with the person who does the work on your studio's marketing.
Call 0403 454 199“Chris has been fantastic to work with on our Google SEO.”
Marketing for Other Local Businesses
Your Work Deserves More Than Likes
I'll build the Google presence that turns your portfolio into a booked-out calendar, with deposits paid at booking and every chair earning.
160+ 5-star Google reviews across Australia.