Loudachris
Marketing for Restaurants

Digital Marketing for Restaurants

Uber Eats takes 30% of every order. DoorDash owns the customer relationship. And when someone walks past your restaurant, they check Google reviews first. You need your own digital presence - not a listing on someone else's platform.

Chris Lourenco, Director of Loudachris Digital Marketing
Loudachris SEO specialist
Loudachris customer manager

Work directly with Chris and the team

Meet the team →
Built for Australian restaurants and hospitality

AI Overview

Digital marketing for restaurants focuses on Google Maps visibility, direct booking systems, and reducing dependency on third-party delivery platforms. Restaurants with optimised Google Business Profiles and their own ordering websites typically cut the commission they pay delivery apps and win more direct bookings over time.

Three problems killing restaurant margins.

You make incredible food. But the platforms eat your profits.

Uber Eats and DoorDash take 30%

On a $50 order, you're giving away $15 to the delivery platform. That's your margin, gone. Worse - the platform owns the customer. They don't come back to you, they come back to the app. Your own website with direct ordering changes that equation entirely.

No direct booking system

Someone wants to book a table for Friday night. They Google your restaurant, find a Facebook page with no booking button, and go somewhere else. A website with integrated booking captures those customers before they move on - at 10pm on a Tuesday when you're not answering the phone.

Seasonal foot traffic swings

Summer brings the crowds. Winter empties the tables. Without a digital strategy to drive traffic during quiet periods - Google Ads for events, SEO content for seasonal menus, email campaigns to past diners - you're at the mercy of the weather and foot traffic.

Three services that fill tables and cut commissions.

Google Maps, targeted ads, and a website that works for you 24/7.

Local SEO & Google Maps

We optimise your Google Business Profile with food photos, updated menus, and review management so you dominate 'restaurants near me' searches. When someone's hungry and searching, your restaurant appears first - with your best dishes front and centre.

See the full restaurants SEO playbook

Google Ads for Restaurants

Targeted ads for 'best Italian near me', 'Thai restaurant delivery', and 'birthday dinner venue'. We run campaigns around high-value occasions - date nights, corporate lunches, special events. Every ad dollar tracked to bookings and orders.

See our Google Ads service

Website with Menu & Booking

A beautiful, fast website with your full menu, photo gallery, direct online ordering, and integrated table booking. Customers order directly from you - zero commission. Google-friendly so your menu appears in search results.

Explore our web design

The Playbook

The local search playbook that gets local businesses found first.

We won't invent a restaurant case study we don't have. What we can show you is the exact local-search method we run - and the real results it has produced for Adelaide and Melbourne clients playing the same “get found on Google Maps, own the customer” game a restaurant plays.

What we build

  • Google Business Profile optimised with food photos, menus and review management
  • A fast website with your full menu, direct ordering and online table booking
  • Local SEO built around “restaurants near me” and your best dishes
  • Google Ads aimed at high-value occasions and quiet mid-week periods

What that method has done

  • Fine Automotive Detailing: Google Maps for “car detailing Adelaide” from #9 to #1 within 2 months
  • Adam Plumbing & Gas: 13 to 41 new Google clients a month after 5 agencies had failed
  • Lucky Duck Mowing: first inbound quote 28 minutes after the new SEO site went live
  • The Gut Guy: 50% rise in scheduled consultations in around 2 months

200+

campaigns managed

130+

5-star Google reviews across Australia

Questions restaurant owners ask about digital marketing.

Can I really get customers to order directly instead of through Uber Eats?
Yes. When your website ranks for delivery searches and offers a smooth ordering experience, customers prefer ordering direct - especially regulars. They save on service fees, you save on commission. Our goal is to shift a meaningful share of your delivery orders onto your own website over time, so you keep the margin and own the customer relationship.
How important are Google reviews for restaurants?
Critical. Most diners check Google reviews before trying a new restaurant. Google also uses review volume and rating as a ranking factor for local search. We set up review request systems that send a link to happy diners automatically - building your review count without you asking awkwardly at the table.
What should my restaurant website include?
At minimum: your full menu (as text, not just a PDF), professional food photography, online table booking, direct ordering for takeaway/delivery, location and hours, and a mobile-friendly design. We build all of this with SEO in mind so your menu items actually appear in Google searches.
How much do Google Ads cost for restaurants?
Restaurant keywords are relatively affordable - typically $1-$5 per click for local searches. Most restaurants start with $800-$2,000/month on ads. The key is targeting high-value occasions: private dining, birthday dinners, corporate catering. One catering job can pay for a month of ads.
How do I fill tables during quiet periods?
Google Ads for mid-week specials and events, email campaigns to your customer database, seasonal menu content that ranks in search, and Google Business Profile posts about limited-time offers. We build a calendar of campaigns tied to your quiet periods so you're not just waiting for walk-ins.

Book Your Free Strategy Call

30 minutes. No cost. No pressure. We'll show you how to fill more tables and keep more of every order.

Or call 0403 454 199 or email chris@loudachris.com.au

Ready to Own Your Customers?

Call us today or book a free strategy call. We'll show you how to fill more tables and stop giving 30% to delivery platforms.

CallBook Free Audit