Ecommerce SEO
I help online stores sell more through Google's organic results. I optimise your category and product pages for the searches your shoppers make, on Shopify, WooCommerce or BigCommerce. Every organic sale lands on your own store at full margin, with no cost per click.
- ✓More sales from shoppers searching for your products
- ✓Category, product and technical SEO handled by me
- ✓Monthly reports on organic revenue and orders
“With his expertise in SEO, Chris helped me develop stellar blog content and product descriptions. This has allowed me to consistently surpass all time highs in click results and most importantly, increase sales month by month.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Ecommerce SEO is the work of ranking an online store's category and product pages in Google's organic results for the searches shoppers make, like “[product] online australia” and “best [product]”. It combines category-page optimisation, unique product content with Product and Offer structured data, technical fixes for faceted navigation, duplicate content and site speed, and buying-guide content for research-stage demand. My website SEO plans are $1,500, $2,500 or $4,000+GST a month, month to month, and each monthly report shows organic revenue, clicks and category positions. An organic ranking keeps selling without a cost per click.
What shoppers actually search before they buy.
The search patterns that decide where an online sale lands, and the demand your category and product pages can capture.
| Search pattern | Demand (AU) | Why it matters |
|---|---|---|
| buy [product] online australia | Very high | Pure transactional. Marketplaces bid hard here, and a strong product page can sit in the organic results right beneath the ads. |
| [category] online | High | Category-page territory. A single well-built category page can rank for many of these variations at once. |
| best [product] australia | Steady | Comparison intent, days before the purchase. A genuinely useful buying guide earns a click a bare listing can't. |
| [brand] [product] | Growing | Branded product searches. Your own store should hold these, so the full margin stays on demand you created. |
| cheap [product] online | High | Price-led and marketplace-heavy. Worth targeting selectively, with pages that sell on value as well as price. |
| [product] review | Steady | Top of funnel. Content and blog pages capture it, then feed the shopper into your product pages. |
| [product] vs [product] | Growing | High-intent comparison, just before the purchase. A fair, detailed comparison from the store that stocks both earns trust and the sale. |
| [category] sale australia | Seasonal spikes | Surges around sale events. Pages that already rank capture the spike without extra ad spend. |
Demand shown qualitatively from Google Keyword Planner patterns, Australia. Directional guidance only; real figures depend on your exact products and categories.
The transactional searches (buy [product] online, cheap [product]) are where marketplaces spend hardest, while the research searches (best [product], [product] review, [product] vs [product]) are open to any store with genuinely useful content. I plan for both stages, because the research stage is where the shopper decides which store to buy from. Stores with a shopfront or local pickup have another layer to win as well: the local-intent searches we chase when we run SEO in Adelaide, where proximity and a complete Google Business Profile decide the result rather than catalogue depth.
Where the clicks actually go on a shopping search.
A Google results page for a product has 3 battlegrounds. Each is won differently, and the organic results are the one you own.
Shopping and product listing ads
The product carousel and text ads at the top are feed-driven and effective, and every click is paid. I build and run them too. They deliver while the budget runs, which makes them the right tool for reach and new launches.
Organic product and category results
Below the ads sit the organic listings, the asset you own. Category-page SEO, unique product content and Product structured data are what put your store here, and an organic ranking keeps selling with no cost per click.
Marketplace listings
Amazon, eBay and Catch crowd the generic terms on the strength of their domains. Your store wins on branded, niche and long-tail searches, where your own content, structured data and product depth earn the click from a thin marketplace listing.
Want the paid side handled too? I also run Google Shopping for online stores, and it works best alongside a real organic base.
Planning a re-platform or a redesign?
A store move is the moment to protect the rankings you already have. My free SEO migration checklist covers the 4 phases: what to capture before you move, how to map URLs and redirects, the cutover itself, and what to watch afterwards. If you'd rather talk it through, call me.
“I had the pleasure of working with Chris to resolve some issues with my SEO collections pages from a damaging experience with another service provider. From the beginning Chris communicated with precision and patience, taking the time to actively explain his process with clear examples of the work he was undertaking.”
The ecommerce SEO playbook I run.
Retail fundamentals, done properly across your whole catalogue.
Category pages that do the heavy lifting
Your category pages carry the searches with the most demand. A well-built category page, with a clear structure, real copy above and below the product grid and sensible internal links, can rank for many “[category] online” variations at once, far more efficiently than chasing them product by product.
Product pages Google wants to index
A manufacturer's description appears word for word on every store that stocks the product. I write unique, useful product content and add Product and Offer structured data that matches the page, so your pages stand on their own and are eligible for richer listings in the results.
Technical SEO that keeps rankings in place
I set up the crawl and indexation foundation first: faceted navigation under control, canonicals pointing to the right pages, fast page loads and clean redirects after any re-platform. Then the content work counts in full.
Content that captures research-stage demand
Buying guides, comparison pages and category-level advice reach the shopper well before they're ready to buy. Done well, this content ranks, builds topical authority and sends warm shoppers into your product and category pages.
Want the bigger picture on how I run it? Read about my SEO service.
Category pages, product pages and faceted navigation.
The technical detail that decides which of your pages Google indexes and ranks.
Filters and faceted navigation
Every colour, size, brand and price filter can create a new URL, and a large catalogue can produce more filter combinations than real pages. I pick the combinations people genuinely search for, such as 'black leather boots', and give each one a static URL, unique copy and a self-referencing canonical. The rest stay out of the index through canonical tags or robots rules, matched to how your platform builds filter URLs, so Google spends its crawl on the pages that sell. Sort orders and tracking parameters get the same treatment.
Out-of-stock and discontinued products
A product that's temporarily out of stock keeps its page, its URL and its rankings, with availability shown clearly and similar products in view. A discontinued product with a direct replacement gets a 301 redirect to that product. A product without a replacement redirects to its closest category, or stays live as an information page while it still earns traffic, so the shopper always lands somewhere useful.
Product structured data that matches the page
Product and Offer markup tells Google the price, availability, brand and identifiers such as GTIN for each product. I generate it from the same data that renders the page, so the price in the markup is the price on screen, keep it to what the page actually shows, and check it with Google's Rich Results Test.
Pagination and category structure
Paginated category pages keep their own crawlable URLs and self-referencing canonicals, so products deep in a range still get found. Breadcrumbs and related-category links then pass authority to the categories that carry the most demand, and your store's internal search result pages stay out of the index so Google focuses on the categories you've built.
Shopify, WooCommerce and BigCommerce SEO.
Every major platform can rank. Each one handles part of the job for you, and I take care of the rest.
Shopify
Handles well
Fast hosting, automatic XML sitemaps, canonical tags on product pages and an editable robots.txt.
What I set up
Theme links that point at collection-path product URLs, tag pages that repeat their collections, and app scripts that slow pages down. The /products/ and /collections/ URL structure is fixed, so I build the category content within it.
WooCommerce
Handles well
Full control over URLs, templates and content, because it runs on WordPress.
What I set up
An SEO plugin set up properly for titles, sitemaps and structured data, filter and sorting parameters such as orderby kept out of the index, and the hosting and plugin load that decide page speed.
BigCommerce
Handles well
Editable URL structures, built-in sitemaps and a redirect manager in the admin.
What I set up
Faceted search URLs checked for what Google indexes, theme templates given room for category descriptions, and URL settings tidied before the catalogue grows.
Still choosing a platform? My Shopify vs WooCommerce vs BigCommerce comparison goes through each one in detail.
Real Client Results
Real ecommerce SEO results, named stores, exact figures.
These are my own online-retail clients, named, with the numbers reported exactly as they landed. G Life Watches, an online watch store, grew organic traffic from 350 clicks a day to 620 and lifted organic revenue 77% within 6 months of the work starting.
G Life Watches
Online watch store, organic SEO
- ✓Organic traffic from 350 to 620 clicks a day
- ✓Organic revenue up 77%
- ✓Within 6 months
Delidoor
Online store, organic SEO and Google Ads
- ✓Monthly revenue from organic SEO from $2,500 to $44,500
- ✓Annual revenue from Google Ads from $300K to $1.3M
- ✓Both within 9 months
+77%
organic revenue in 6 months, G Life Watches
350 to 620
organic clicks/day in 6 months, G Life Watches
$2.5K to $44.5K
monthly SEO revenue in 9 months, Delidoor
Want to see which of your category and product pages could sell more from organic search? Book a free 30-minute strategy call and I'll go through your store with you.
“We've worked with Chris for the last 2 years and we have always impressed by his professionalism and his commitment to support our business. Always looking for ways to do things better, suggesting new approaches. It has been a real pleasure to work with him.”
What ecommerce SEO costs.
Published prices, month to month, with no lock-in contract.
Website SEO
$1,500, $2,500 or $4,000+GST a month
The same 3 tiers I publish for every SEO client, covering category, product and technical SEO and the content work. I'll confirm which tier fits your store with you on a free strategy call.
Google Ads management, if you want it
$800+GST a month
Shopping and Performance Max run alongside the SEO, plus your own ad spend, which you pay to Google directly. The detail is on my Google Ads management page.
The G Life Watches and Delidoor figures above are past client results, reported as they happened.
Questions ecommerce stores ask about SEO.
How much does ecommerce SEO cost?
Can ecommerce SEO actually compete with Amazon and the marketplaces?
Does the platform matter for SEO: Shopify, WooCommerce or something else?
My product pages are thin and auto-generated, and I'm mid-migration. Can SEO fix that?
Do you rewrite every product description?
How long does ecommerce SEO take to work?
My store lives on Google Shopping and paid ads. Why add SEO?
Book Your Free Strategy Call
30 minutes, free. I'll look at your store's organic search and show you which product and category searches are going to marketplaces and competitors right now.
Or call 0403 454 199
Rather talk it through now?
Call me on 0403 454 199. The person you speak to is the person who does your SEO.
Call 0403 454 199“I have been extremely pleased with the results Chris has brought to my online sales. He is so easy to deal with. His biggest asset is that he listens and lets his action do the talking. If you are looking to grow your business I would highly recommend Chris.”
Own the Product Searches Your Competitors Rent
Shoppers search for the products you sell every day. I'll build the category and product rankings that put your store in front of them, with no cost per click behind each sale.