Digital Marketing for Orthodontists
Someone in your area just searched “Invisalign near me.” A general dentist and a mail-order aligner brand showed up first - you didn't. That high-value case is now booking a consult somewhere else, and it doesn't have to keep happening.
Work directly with Chris, Ana, and Audrey
Meet the team →AI Overview
Digital marketing for orthodontists combines local SEO to rank for “orthodontist near me,” “Invisalign [city],” and “braces cost [city]” searches, Google Ads on high-intent consult keywords, and a website that makes treatment, finance and booking clear. Because braces and clear-aligner cases are high-value with a long consideration cycle, the goal is to build trust across every touchpoint (treatment pages, before-and-after smiles, and genuine Google reviews) and then convert it into booked consults. SEO holds the baseline of enquiries while Google Ads capture the searchers ready to book now, all within AHPRA advertising rules for regulated health services.
Why orthodontic practices lose high-value cases online.
You're the specialist. But if patients can't find you, the case goes to whoever ranks.
General dentists are selling Invisalign too
Invisalign and clear aligners used to be your territory. Now the general dentist down the road offers them, markets them hard, and books the easy cases before a patient ever considers an orthodontist. Without visibility on those exact searches, your specialist training loses to their marketing budget.
Mail-order aligner brands undercut you online
Direct-to-consumer aligner brands spend millions convincing people they can straighten teeth from home for a fraction of the price. If your website and search presence don't clearly explain why in-person diagnosis and monitoring matter, price-shopping prospects drift to the cheaper option and never book a consult.
A long consideration cycle lets the lead go cold
Braces and Invisalign are considered purchases: people research for weeks, compare clinics, and weigh the cost and finance. If you don't stay visible across that whole journey with clear pricing, payment plans, and reviews, the case you started warming up gets booked by the practice that stayed in front of them.
The 3 services that fill your consult diary.
SEO earns the baseline. Google Ads catch ready-to-book searchers. The website turns interest into consults.
Local SEO for Orthodontists
We rank you for 'orthodontist near me', 'Invisalign [suburb]' and 'braces cost [city]' with an optimised Google Business Profile, dedicated treatment pages, and a steady flow of genuine Google reviews. Local SEO holds your baseline of consult enquiries, so the diary never runs dry between ad flights.
Explore our SEO service→Google Ads for Orthodontists
High-intent campaigns targeting 'Invisalign consult', 'braces near me', and 'clear aligners [suburb]', built to catch searchers the moment they are ready to book. Ad copy and landing pages that lead with your specialist expertise and stay within AHPRA advertising rules, so every click has the best chance of becoming a consult.
See our Google Ads service→Orthodontist Website Design
A consult-first website with online booking, clear treatment and finance information, before-and-after smiles, and reviews up front. Fast on mobile, easy for a parent researching for their teenager or an adult self-referring, and designed to turn a considered browser into a booked consultation.
Explore our web design→Real Client Results
No orthodontic case study yet. Here's the playbook that earns one.
We won't pad this page with invented patient numbers or made-up practice names. These are real, named clients from other local service businesses, running the exact playbook we'd build for your practice.
The orthodontic marketing grind
- ✕Losing Invisalign searches to general dentists and mail-order brands
- ✕Excellent clinical work that nobody can find on Google
- ✕A long consideration cycle where warm leads quietly go cold
- ✕No review or before-and-after strategy building trust
The playbook in other local businesses
- ✓Lucky Duck Mowing (Caloundra QLD): first inbound quote 28 minutes after the new SEO site went live
- ✓Adam Plumbing & Gas (Adelaide): from 13 to 41 jobs a month in 4 months on SEO
- ✓Fine Automotive Detailing (Adelaide): from renting in Broadview to owning his Mylands workshop in 3 months
- ✓Mark L Hair (Melbourne): asked for Instagram ads, we recommended Google Maps SEO instead. He bought his own salon 5 months later
28 min
to first quote, Lucky Duck Mowing
13 to 41
jobs/month in 4 months, Adam Plumbing & Gas
200+
campaigns managed
Questions orthodontists ask about marketing.
How much does digital marketing for an orthodontic practice cost?
How do we rank for 'orthodontist near me' and 'Invisalign [suburb]'?
Should an orthodontist invest in Google Ads or SEO first?
How do we compete with general dentists and mail-order aligner brands?
How long until orthodontic marketing starts producing enquiries?
Will our website and Google Ads stay within AHPRA advertising rules?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. We'll audit your practice's online presence and show you how to win more Invisalign and braces consults.
Or call 0403 454 199 or email chris@loudachris.com.au
Marketing for Other Health Practices
Win the Invisalign and Braces Searches in Your Area
Let us build the online presence that puts your practice in front of every parent and adult searching for orthodontic treatment, and turns those searches into booked consults.