Digital Marketing for Solar Installers
Lead aggregators sell you the same enquiry they just sold to 4 other installers, so you're racing to the bottom on price before the phone even rings. Meanwhile the searches that decide who gets the job go to whoever owns them. You need a pipeline you own outright, not one you rent back one shared click at a time.
Work directly with Chris, Ana, and Audrey
Meet the team →AI Overview
Digital marketing for solar installers combines local SEO, tightly managed Google Ads, and conversion-focused web design to replace expensive shared leads with a pipeline you own. Local SEO ranks you on the map pack for the searches that turn into installs, Google Ads capture high-intent solar-quote and battery searches, and a website with a savings and payback calculator, a plain-English rebate explainer and real install reviews turns that traffic into booked site assessments. It is how solar installers stop buying enquiries sold to 4 rivals and start owning their channel.
Why solar installers stay stuck buying leads.
You do the installs. Right now the aggregators own the customer.
You pay for leads sold to 4 rivals
Lead aggregators charge you for an enquiry, then sell that same homeowner to 4 or 5 other installers. By the time you call, they've already heard 4 pitches and the only lever left is price. You carry the cost of a lead you never really owned.
You rent the searches you should own
The searches that turn into installs - solar installer, solar panels and solar rebate in your city - decide who gets the job. If you're not on the map pack and page 1, that demand flows to whoever is, month after month, while you keep topping up the aggregator account.
Rebates and batteries stall the sale
STC rebates, feed-in tariffs and battery payback are a lot for a homeowner to weigh, so the decision drags for weeks. If your website doesn't put the savings in plain numbers, they keep shopping, and the battery upsell never gets raised. We also do marketing for electricians - we know how the battery and switchboard side sells.
The 3 services that let you own your solar pipeline.
SEO builds the asset. Google Ads beat the aggregators. The website closes.
Local SEO for Solar Installers
We rank you for 'solar installer [suburb]', 'solar panels near me', 'solar rebate' and battery searches, with an optimised Google Business Profile and real install reviews. Ranking the map pack and page 1 turns Google into an asset you own, not a bill you pay per shared lead.
Explore our SEO service→Google Ads for Solar Installers
Solar keywords carry a high cost-per-click, so every campaign is tightly managed around high-intent solar-quote and battery searches, with negative keywords filtering out DIY and job-seekers. Managed properly, direct Google Ads beat the economics of a lead resold 5 ways.
See our Google Ads service→Solar Installer Website Design
A website built to convert: a savings and payback calculator, a plain-English STC rebate explainer, finance options, and real install reviews with photos. Homeowners get their numbers answered on your site and book a site assessment with you instead of filling in an aggregator form.
Explore our web design→Real Client Results
No solar case study yet. Here's the playbook that earns one.
We won't pad this page with invented numbers or a fake solar client. These are real, named clients from neighbouring trades, running the exact playbook we'd build for you.
The lead-aggregator trap
- ✕Paying for enquiries sold to 4 other installers
- ✕Ranking nowhere for 'solar installer [city]'
- ✕A long, confusing sales cycle with no clear savings shown
- ✕Great installs that never turn into online reviews
The playbook in neighbouring trades
- ✓Lucky Duck Mowing (Caloundra QLD): first inbound quote 28 minutes after the new SEO site went live
- ✓Adam Plumbing & Gas (Adelaide): from 13 to 41 jobs a month in 4 months on SEO
- ✓Fine Automotive Detailing (Adelaide): from renting in Broadview to owning his Mylands workshop in 3 months
- ✓Mark L Hair (Melbourne): asked for Instagram ads, we recommended Google Maps SEO instead. He bought his own salon 5 months later
28 min
to first quote, Lucky Duck Mowing
13 to 41
jobs/month in 4 months, Adam Plumbing & Gas
200+
campaigns managed
Questions solar installers ask about marketing.
How much do Google Ads for solar installers cost?
How do I rank for 'solar installer near me' searches?
Should I use Google Ads or SEO to get solar leads?
How do I stop paying for shared leads from aggregators?
How do I explain STC rebates and batteries without losing the sale?
How long until solar marketing pays for itself?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. We'll audit your solar business's online presence and show you how to own your pipeline instead of buying shared leads.
Or call 0403 454 199 or email chris@loudachris.com.au
Own Your Solar Pipeline
Let us build the local SEO, Google Ads, and website that make you the installer homeowners find first, so you stop renting leads and start owning your channel.