Solar Installer Google Ads
Every “solar quotes” search in your city is a homeowner handing someone an enquiry. Right now that someone is usually a comparison site, which pays around $20 to $30 for the click and sells the lead to as many as 5 installers at once. Solar installer Google Ads buys that click for your business instead - managed for a flat $800+GST/month, never a percentage of your spend.
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Google Ads for solar installers is the work of buying high-intent searches like “solar quotes” and “solar installers [city]” directly, instead of buying the same homeowner second-hand from a lead aggregator that resells each enquiry to as many as 5 installers. Done properly it combines a campaign structure split by intent (quote, battery, rebate), negative keywords that filter out DIY and job-seeker traffic, landing pages with savings and payback calculators, and call and form tracking that ties every dollar to an enquiry. Loudachris manages solar Google Ads for a flat $800+GST/month plus your ad spend (paid straight to Google), never a percentage of spend, with no lock-in contracts.
What a solar click actually costs, search by search.
Solar bid prices swing with every rebate announcement and power-price rise, so we show honest bands rather than fake-precise numbers. This is the auction your budget walks into.
| Search | Est. cost per click (AU) | Why it matters |
|---|---|---|
| solar quotes | Around $20 to $30, sometimes more | The search the aggregators built their business on. The priciest click on this list, because comparison sites bid on it to resell the enquiry to as many as 5 installers. |
| solar installers adelaide | Often around $15 to $25 | Choosing-a-company intent, typically days from a signed contract. The click worth paying for - if the landing page holds up its end. |
| solar panels adelaide | Often around $10 to $20 | City-level demand. Comparison pages catch this click today and auction the homeowner to several installers at once. |
| solar battery | Typically around $8 to $15 | The battery boom in search-bar form. Deserves its own campaign, its own ads and its own payback-focused landing page. |
| solar battery rebate | Typically under $10 | Rebate confusion, typed straight into Google. Cheaper clicks, earlier in the cycle - route them to a plain-English explainer, not a quote form. |
| solar panels cost | Typically around $8 to $15 | Research intent, often weeks before purchase. Worth a capped budget and an honest pricing page, or it quietly drains the account. |
| 6.6kw solar system | Typically around $8 to $15 | Spec-level research. A homeowner who knows the system size is deep in the funnel and comparing installers, not ideas. |
| free solar panels | Cheap, and usually wasted | Scheme hunters and myth chasers. Belongs on the negative keyword list for most installers, not in the campaign. |
Cost-per-click bands estimated from Google Keyword Planner top-of-page bid ranges, Australia, July 2026. Treat them as scale, not gospel: solar CPCs move with rebates, electricity prices and how hard the comparison sites are bidding that month.
Notice the pattern. The choosing searches (solar quotes, solar installers adelaide) cost the most because the aggregators bid hardest exactly there - it is the raw material of their business. The research searches (rebates, costs, system sizes) are cheaper and arrive weeks earlier in the decision. A solar campaign that treats all of these as 1 bucket pays quote-click prices for research traffic and wonders where the budget went. Splitting them, and cutting the junk with negatives, is most of the job.
Where a solar ad budget actually goes.
A solar Google Ads account leaks in 3 places. Each is plugged differently.
The aggregator auction
On 'solar quotes' you are bidding against comparison sites whose entire business is winning that click and reselling the homeowner to as many as 5 installers. You cannot outspend them nationally, and you do not need to. You out-target them in your own service area, where a real local installer with real install photos converts the click they can only auction. Their lead gets shared 5 ways; yours is exclusive. That difference is the whole game.
The wasted clicks
When quote-intent clicks run around $20 to $30, a handful of wrong clicks a day quietly eats hundreds of dollars a month. DIY researchers, job seekers, caravan-panel shoppers and free-solar scheme hunters all type 'solar' into Google. Negative keyword lists loaded before launch, then grown weekly from the real search-term report, are the least glamorous and highest-return work in the account.
The landing page
Google charges the same for the click whether your page converts or not. Sending a click that costs around $25 to a generic homepage is how solar budgets die. Each campaign gets its own page: a savings and payback calculator for quote traffic, a plain-English rebate explainer for rebate traffic, real local installs instead of stock panels at sunset, and a tracked phone number on all of them.
Rather stop paying for these clicks altogether? See our solar installer SEO - the 2 channels work best run together.
The Google Ads playbook we run for solar installers.
No secret sauce, just the fundamentals executed properly and consistently.
Campaigns split by intent, not lumped together
Quote-intent searches, battery searches and rebate searches get separate campaigns, each with its own ads, its own landing page and its own budget cap, so cheap research clicks never starve the money searches. Plus an own-brand campaign: aggregators bid on installer names, and your own brand click is the cheapest, highest-converting click you will ever buy back.
Negatives and geography, managed weekly
Negative lists cut DIY, jobs, courses, caravans and free-panel schemes before they cost you a cent. Geo-targeting follows your actual install area suburb by suburb, not a lazy 50km radius that pays city prices for towns you will not drive to. Then the search-term report gets read every week, because that is where the account tells you what it is really buying.
Tracking to booked assessments, not clicks
Call tracking on every landing page, conversion tracking on every quote form, and each enquiry tied back to the keyword and suburb that produced it. You get reported on cost per enquiry and booked site assessments. Clicks and impressions are how an account looks busy; enquiries are how it earns its keep.
Want the deeper detail? Read about our Google Ads management.
Real Client Results
No solar Google Ads case study yet. Here is how we earn one.
We will not invent a solar Ads result to win your business. Our best-documented client results so far come from the SEO side of the same Google playbook, with the same discipline this page describes: track everything, cut the waste, report on enquiries. Adam Nettleton of Adam Plumbing & Gas in Adelaide had spent 10 years going through agencies chasing 30 new Google clients a month. Nobody hit it. On our campaign he went from 13 jobs a month to 41 in 4 months.
The shared-lead treadmill
- ✕Paying for enquiries resold to as many as 5 installers
- ✕Racing 4 competitors to the bottom on price before the phone rings
- ✕An agency on a percentage of spend, paid more every time you spend more
- ✕Stop paying and you keep nothing - no data, no audience, no asset
Real clients, real names
- ✓Adam Plumbing & Gas (Adelaide): from 13 to 41 jobs a month in 4 months
- ✓Lucky Duck Mowing (Caloundra QLD): first inbound quote 28 minutes after the new site went live
- ✓Fine Automotive Detailing (Adelaide): from renting in Broadview to owning his Mylands workshop in 3 months
- ✓Mark L Hair (Melbourne): asked for Instagram ads, got Google Maps SEO instead, bought his own salon 5 months later
Different trades, same mechanics your solar business needs: be the obvious local choice at the exact moment someone searches, and make every enquiry land with you alone. Google Ads is the fastest lever on that list, and with a flat $800+GST/month fee and no lock-in contract, it has to keep proving itself month after month - the same standard every result above was built on.
13 to 41
jobs/month in 4 months, Adam Plumbing & Gas
28 min
to first quote, Lucky Duck Mowing
200+
campaigns managed
Questions solar installers ask about Google Ads.
How much do Google Ads for solar installers cost?
Why a flat fee instead of a percentage of ad spend?
What budget do we need to compete with the comparison sites?
Can our own ads really beat buying leads from an aggregator?
Which negative keywords matter most in solar campaigns?
How will we know the ads are actually working?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. We'll audit your Google Ads account (or the aggregator spend doing its job) and show you what exclusive solar enquiries would cost you direct.
Or call 0403 454 199 or email chris@loudachris.com.au
Stop Buying Your Own Leads Back
Somewhere in your city right now, a homeowner is searching for solar quotes. Let us put your business on that click direct - with tight negatives, tracked calls, a flat $800+GST/month fee and no middleman reselling the enquiry to your 5 nearest competitors.