AI Search Visibility Audit
I run a free AI search visibility audit for businesses across Australia. You see how often Google's AI Overviews, ChatGPT, Gemini and Perplexity name your business, what they say about you, and who they name instead. You get the written report and every response I recorded, from me directly.
- 144 recorded responses across 4 platforms, with the raw log included
- A prompt list you approve in writing before anything runs
- A plain recommendation, including when the answer is to leave things as they are
“Chris gave us some really practical and directly implementable advice, grounded in facts and data. His report was delivered in an intuitive and engaging way.”
170+ 5-star Google reviews across Australia
Work directly with the person doing the work
Meet Chris →The audit at a glance
Quick answer
An AI search visibility audit measures whether AI assistants name your business when someone asks a buying question in your category. I run 12 agreed prompts across 4 platforms (Google AI Overviews, ChatGPT, Google Gemini and Perplexity), 3 times each, and record all 144 responses. The report shows how often you were named, what each platform said about you, which businesses it named instead and which pages it drew on. The audit is free, and the scope on this page is the whole scope. Results are reported as a frequency across runs, because AI answers vary between sessions.
Why the scope is published.
A written scope lets you judge the audit before you ask for it, and check it after it arrives.
You can compare offers
2 offers can both be called a “free audit”. A published scope tells you what each one contains. Here it's 144 recorded responses across 4 platforms, so you can weigh the audit before you share a single detail.
You know what you'll receive
The platforms, the prompt count, the 6 report sections, the raw log and the turnaround are all written down below. Writing them down is what makes the word audit carry weight, because it gives me a standard to meet.
You can check the result yourself
The raw log ships with the report, with every prompt, run and response in it. You can run the same prompts yourself, or hand them to someone else, and hold what you get against what I recorded.
The Published Scope
Exactly what the free audit contains.
This is the whole audit, with nothing held back for a paid version. If a row isn't what you need, call me first and I'll talk it through with you.
| Item | What I commit to |
|---|---|
| Platforms checked | 4: Google AI Overviews, ChatGPT, Google Gemini and Perplexity |
| Prompts per audit | 12, written as buying questions in your category and service area, plus a few that name your business |
| Who writes the prompts | You supply them, or I draft them and you approve the list in writing before anything runs |
| Runs per prompt | 3 on every platform, each in a separate session |
| Recorded responses | 144 in total (12 prompts x 4 platforms x 3 runs) |
| Competitors compared | 3 businesses you nominate, plus any business the platforms named more often than yours |
| Deliverable | A written report in 6 sections, plus the raw response log as a spreadsheet |
| Turnaround | Within 2 business days of your completed intake details |
| Cost | Free, with no card and no obligation attached to the report |
| What I need from you | Business name, website, service area, 3 competitor names, and either your 12 prompts or your approval of mine |
| Format | A 1-off measurement on a stated date, with no subscription attached |
The only price on this page belongs to my SEO plans from $1,500+GST a month, and it applies only if you decide you want work done after reading the report. The audit itself is free.
Method
How the measurement is taken.
4 steps, in this order, with the first one agreed in writing before the second one starts.
1
Agree the prompts
You send the business name, website, service area and 3 competitor names. I draft 12 buying questions from that, or you write your own. The list mixes unbranded questions a new customer would ask with a few branded ones that test what the platforms say about you by name. Nothing runs until you've signed the list off, which keeps the result honest.
2
Run them, 3 times each
Every prompt goes to Google AI Overviews, ChatGPT, Google Gemini and Perplexity, 3 times, in separate sessions. That's 144 recorded responses. The repeats are what turn a single answer into a pattern you can rely on.
3
Record the output verbatim
Each response is captured as it came back, with the platform, date and run number attached, along with the businesses named and the URLs surfaced. Nothing is summarised on the way in, so the log stays checkable.
4
Check accuracy and trace the gaps
Where a platform describes you, I check its facts against your website and Business Profile. Where you were named less often than a nominated competitor, I look at the observable differences: pages that exist, business details that agree, review depth and profile completeness.
Why each prompt runs 3 times.
AI systems can give different answers to the same question. Ask twice and you can get 2 different lists of businesses, 2 different sets of sources and 2 different tones. Session history, the location a request appears to come from and the model version all move the output.
Running each prompt 3 times gives you a frequency on a stated date: how many of 3 runs named you, on which platform. That's the measure the report is built on, because it's the one the data supports.
A repeat run at a later date turns a single audit into a trend. I'm happy to re-run the same 12 prompts on request, with the same scope, so you have a second reading to set against the first.
Request
Request the free audit.
Fill in the form and I'll reply to you personally. In your message, include:
- Your business name, website and suburb or city
- 3 questions your customers ask before they buy
- 3 competitors you'd like compared
I'll turn your questions into a draft list of 12 prompts for your approval. Once you've approved it, the report and the raw log arrive within 2 business days of your completed intake details.
“Chris has been extremely helpful in answering all our questions about SEO and website design and optimisation. He is very knowledgeable on a number of different areas and has helped us immensely in being able to increase the visibility of our website on google search.”
“The world of SEO and digital marketing can be confusing. Chris from Loudachris Digital Marketing managed to simplify it and make it easy to understand.”
The Deliverable
The structure of the report you receive.
6 sections and a raw log, in this order. Every audit report I write uses this structure, so you know the shape of the document before you ask for one.
Scope confirmation
The exact 12 prompts, the 4 platforms, the dates and the run count, restated at the front of the report. It's the section that lets you repeat the audit yourself, or hand it to someone else to repeat.
Visibility summary
For every prompt, on every platform, how many of the 3 runs named your business. Reported as a frequency out of 3, which is the strongest claim the data supports.
Competitor comparison
The same frequency table for the 3 businesses you nominated, plus any business that turned up more often than you did. Names you gave me, and names the platforms gave me.
Citation list
Which URLs each platform surfaced or linked when it answered: yours, your competitors', and the directories, forums and news sites in between. Observable output, recorded as it appeared.
Entity and accuracy check
What the platforms state as fact about your business (services, trading name, location, hours, phone) set against what your website and Google Business Profile say. Each mismatch is flagged with the source of each version.
Findings, ranked by what's worth acting on
Each gap traced back to an ordinary cause: a page that hasn't been written yet, business details that disagree, a thin review profile, a profile with empty fields. Each finding carries a priority, and some are marked as fine to leave.
The raw response log
All 144 recorded responses, verbatim, with the platform, date and run number against each one. Supplied as a spreadsheet, so you can read the evidence for yourself.
Every report stays with the business it describes. That's why this page shows the structure and keeps every client's findings private.
Measures and Limits
What the audit measures, and where its limits sit.
The audit measures 4 things you can see and check. Its limits are set out here too, so you know exactly what the report can tell you.
- Presence: whether each platform named you, prompt by prompt
- Frequency: how many of 3 runs named you, on each platform
- Citations: which pages and sites each platform drew on or linked
- Accuracy: whether what it said about your services, location, hours and phone matches your own details
Why a platform chose a source
No platform publishes how it selects or weights sources. The report shows what was named and surfaced, and keeps its explanations to differences you can see and check.
Future answers
The report describes the answers on the dates they were recorded. Platforms update their models, so a later run can differ. A repeat run with the same 12 prompts shows the direction, and I'm happy to run one on request.
A single score out of 100
There's no standard AI visibility score. The useful measure is frequency across repeated runs: named in 3 of 3 runs on a platform means that platform knows you for that question, and 0 of 3 marks a prompt worth looking into.
Revenue
The audit measures visibility inside a set of answers. Calls, forms and booked jobs are measured in your own tracking, which shows what visibility turns into.
Every recommendation in the report is ordinary search work that Google's published guidance supports. Google's guide to optimising for its generative AI features (updated 10 July 2026) says optimising for generative AI search is still SEO. It lists “chunking” content, unnecessary AI text files such as llms.txt, and inauthentic mentions among the tactics you can ignore for Google Search. The same guide warns site owners to be wary of third-party tools that promise ranking success, and points them to the Generative AI performance report in Search Console for ongoing monitoring.
Want a quick check today? My 5-minute method shows you how to test a few prompts yourself, and the same page checks every AI search tactic against Google's AI features and your website guidance. Both Google pages were read on 16 October 2026.
Afterwards
3 honest outcomes, including leaving things as they are.
The platforms already name you
If the log shows you named consistently across the runs, my recommendation is to keep doing what you're doing. That's a real result, and it comes with nothing to buy.
Gaps you can close yourself
Some findings are small jobs: an old phone number in a directory, a service that no page on your site describes yet, opening hours that differ from your profile. The report names each one and where it sits, and you're welcome to fix them yourself.
Gaps that need ongoing search work
Thin pages across a whole service range, a review profile with nothing recent, or business details listed across the web in 4 versions call for an SEO engagement. Mine starts at $1,500+GST a month, with its scope written down the same way this audit's is.
The audit is free, and you keep the report and the log whatever you decide. I'd like to earn the next conversation with a document you can check. Pricing detail sits on the SEO cost guide, what a retainer covers sits on the SEO services page, and the local version of this work sits on local SEO.
Who the audit suits.
I run the audit remotely for businesses in Adelaide, Melbourne, Sydney, Brisbane, Perth and regional Australia. It's most useful for:
- Local service businesses with a Google Business Profile and reviews, whose customers ask for a recommendation in their suburb or city
- Businesses whose customers compare options in ChatGPT, Gemini or Google's AI answers before they call
- Owners who want a baseline before they pay for any AI search work, from me or anyone else
The audit works best once your site is in Google's index. Google's AI features guide says a page must be indexed and eligible to show with a snippet to appear as a supporting link in AI Overviews or AI Mode. If your site needs that groundwork first, I'll tell you, and that becomes the first job.
Questions about the AI search visibility audit.
What does the AI search visibility audit cost?
Which AI platforms do you check?
How many prompts do you run, and who writes them?
Why run the same prompt 3 times?
What happens after the audit? Do I have to buy anything?
Is this the same thing as AEO or GEO?
Do I need an llms.txt file or AI-specific schema?
Do you audit businesses outside Adelaide?
Who wrote this
Chris Lourenco, Director, Loudachris Digital Marketing
Loudachris Digital Marketing (ABN 73 630 143 190) is a Google marketing practice at 21-22 Greenhill Road, Wayville SA 5034, working on SEO, Google Ads and the websites that support them. I run every audit described on this page myself, and the scope above is the version I'm held to. Where a claim here is sourced, the source is linked with the date I read it. Where it's my judgement, it's written as one.
Last reviewed: 16 October 2026
Prefer to talk it through first?
Book a free 30-minute strategy call with me. Bring your questions about AI search, and I'll walk you through what the audit would look at for your business.
Or call 0403 454 199
More on AI search visibility
Where the audit sits in the bigger picture. Start at the AI search visibility hub if you'd like the whole thing in order.
AI search agency
What to ask anyone selling an AI visibility retainer, and what a good answer sounds like.
Generative engine optimisation
Where the GEO label came from, what it covers, and how it fits inside SEO.
What actually works
The AI search tactics with evidence behind them, each one checked against Google's guidance.
AI search in Adelaide
The same question asked from a South Australian address, and why location changes the prompt.
Request your free AI search visibility audit.
Send me your business name, website, service area and 3 competitors. I'll draft the 12 prompts for your approval, run them, and send you the report with the raw log attached. It's free, and the scope above is the scope.
“Chris worked on our business SEO and the impact and results for the business speak for themselves. A massive increase in traffic to our website and over the phone.”
Prefer the background first? Read the AI search visibility hub or my SEO services page.