Optometrist SEO
I help independent optometry practices fill their appointment book from Google, from eye tests and contact lens fittings to children's vision. Locals find your practice on Maps, read your pages and book with you. You deal with me directly, and each month I show you what the work brought in.
- ✓Bookings from locals searching for an eye test near them
- ✓A page for every test and specialty your practice offers
- ✓Published prices and month-to-month terms
“Chris has been extremely helpful in answering all our questions about SEO and website design and optimisation. He is very knowledgeable on a number of different areas and has helped us immensely in being able to increase the visibility of our website on google search.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Optometrist SEO is the work of getting an optometry practice found in Google's map pack and organic results for searches like “optometrist near me”, “bulk bill eye test” and “behavioural optometrist”. It combines Google Business Profile optimisation, a dedicated page for each eye test and specialty service, steady review growth and technical website fixes. My website SEO starts at $1,500+GST a month, month to month, and because optometry runs on recall cycles, each patient it brings in can keep coming back for years.
What Australians actually search when they need an eye test.
Demand levels from Google Keyword Planner, shown as honest bands. Each of these searches ends in an appointment at somebody's practice.
| Search | Demand (AU) | Why it matters |
|---|---|---|
| optometrist near me | Very high | The ready-to-book search, decided mostly in the map pack, where distance from the searcher carries real weight. |
| eye test adelaide | High | City-level intent, well suited to a genuinely local page and profile with real photos and reviews. |
| bulk bill eye test | High | The cost question, asked before the booking. A page that answers it plainly earns the click. |
| kids eye test | Steady | School screenings and reading worries. Parents read the whole page before booking, so the most helpful page earns the appointment. |
| behavioural optometrist | Growing | A specialty service. Referrals from teachers and OTs land here, and parents research it carefully. |
| contact lenses adelaide | Steady | A fitting today, then years of reorders and aftercare. Earn this patient once and the reorders repeat. |
| diabetic eye test | Growing | GP-referred and repeating on a check cycle. A clear clinical page earns repeat referrals. |
| eye test for drivers licence | Steady | Deadline-driven. The searcher books whichever practice shows availability and a straight answer first. |
Source: Google Keyword Planner demand bands, Australia, July 2026. Planner reports ranges for most optometry terms, so the table shows those bands as reported.
There are 2 kinds of searches on that list. The urgent ones (optometrist near me, drivers licence tests) are decided in the map pack, often before your website even loads. The research ones (behavioural optometry, kids and diabetic eye tests) go to the practice whose page actually answers the searcher's questions. Optometry also runs on recall cycles. A patient won from 1 search comes back every 1 to 2 years for tests, frames, lenses and contact lens reorders, so each new patient pays back for years.
Where the clicks actually go on an eye test search.
A Google results page has 3 parts, and each one is earned differently.
The map pack
The 3 local listings under the map take the lion's share of clicks on 'optometrist near me' and 'bulk bill eye test'. They're earned with an optimised Google Business Profile, steady reviews and real proximity. Your profile can show your actual practice, your optometrists and your frame range, kept current every week.
Organic results
Below the map, organic listings answer the research searches: kids eye tests, myopia management, behavioural optometry, bulk-bill and health-fund questions. Specialty and suburb searches suit a real practice with genuinely useful pages.
Paid ads
Ads sit on top for eye test terms. They have their place, and I run them too. SEO builds the map pack and organic presence that keeps bringing bookings with no cost per click, month after month.
Want the paid side handled too? See my Google Ads management, with tight suburb targeting around your practice.
Curious which eye test searches your practice shows for today?
Book Free Strategy CallService pages for children's vision and myopia management.
Parents searching for their child's eyes read every word before they book. These pages give them the detail they're looking for, and show who will see their child.
Children's eye tests
What happens in a child's eye test, the signs parents notice (squinting, headaches, losing their place when reading), the right age for a first test and how bulk billing applies. Parents want to know their child will be comfortable, so the page shows the room and the optometrist who sees them.
Myopia management
For parents worried about short-sightedness progressing. The page explains the options your practice offers, how progress is measured at each review and how often a child comes back, in plain English with realistic expectations.
Behavioural optometry
Vision and learning, for families referred by a teacher, an OT or a GP. These parents research carefully, so the page covers what an assessment involves, how long it takes, what it costs and what happens after.
Each page names the optometrist who sees children, with their training and any special interest in paediatric or behavioural optometry. A named practitioner with real credentials gives a parent confidence to book, and it gives Google a clear picture of who provides the service.
Every page links straight to online booking for a children's appointment and to your bulk-billing page, so a parent can go from question to booked in a few taps. If parents in your area tend to book around the school holidays or the start of the school year, I make sure these pages show your current hours and availability well before those dates.
I'm not a clinician or a regulatory adviser, but from what I know, health service pages in Australia sit under AHPRA's advertising guidelines, so I keep them to clear, factual descriptions of each service. Your optometrist approves the clinical wording on every page before it goes live, and your own professional advice has the final say.
The local SEO playbook I run for optometrists.
The fundamentals, done properly and kept up every month.
Google Business Profile, done properly
Correct categories (Optometrist, Contact Lenses Supplier), every service listed from bulk-bill eye tests to contact lens fittings, photos of the real practice and your optometrists, accurate hours, and weekly activity. I keep the profile active every month, so locals always see a current, genuinely local practice.
Service pages that earn their place
A dedicated page for each test and specialty: kids eye tests, myopia management, drivers licence tests, diabetic eye checks, behavioural optometry and contact lens fitting. Plus plain-English bulk-bill and health-fund pages that say exactly what's covered and how claiming on the spot works.
A review routine after every test
A simple ask after each appointment, run within AHPRA's advertising guidelines, that turns happy patients into steady Google reviews. Review count, rating and recency shape both your map visibility and which practice gets the booking, so I help make the ask a settled front-desk habit.
Want the deeper detail? Read about my local SEO service.
Real Client Results
The same playbook, proven on real local businesses.
The closest match to a practice in my client list is The Gut Guy, Joshua Kenneth Williams's gut health business in Melbourne. I ran local SEO aimed at people looking for gut health help, and his scheduled consultations rose by 50%, with notable impact in about 2 months.
Adam Nettleton of Adam Plumbing & Gas in Adelaide had tried 5 agencies over 10 years, each with the same goal of 30 new Google clients a month. With me, he went from 13 new Google clients a month to 41 by month 4.
And Mark L Hair in Melbourne, a business that runs on appointments the way a practice runs on bookings and recalls, saw the impact of a local SEO strategy with Google Maps syndication within 1 month.
50%
rise in scheduled consultations from local SEO, The Gut Guy
13 to 41
new Google clients a month by month 4, Adam Plumbing & Gas
200+
campaigns managed
Want this playbook for your tests, specialties and suburbs? Ring me and I'll tell you where I'd start.
Call 0403 454 199“The world of SEO and digital marketing can be confusing. Chris from Loudachris Digital Marketing managed to simplify it and make it easy to understand. … If you are someone that finds SEO hard to understand, just talk to Chris.”
Questions optometrists ask about SEO.
How much does SEO for optometrists cost?
How long does optometrist SEO take to work?
Where does an independent practice fit beside Specsavers and OPSM on Google?
What matters more for a practice: the map pack or organic results?
Should every eye test and specialty have its own page?
Do you write pages for children's vision and myopia management?
I already run Google Ads for eye tests. Do I still need SEO?
“Chris worked on our business SEO and the impact and results for the business speak for themselves. A massive increase in traffic to our website and over the phone.”
Book Your Free Strategy Call
A free 30-minute call with me. I'll look at your practice's Google presence and show you the eye test searches in your suburbs I'd go after first.
Or call 0403 454 199
Bring More Eye Test Bookings to Your Practice
Ring me or answer 4 quick questions in Chat with Chris. Tell me which tests and specialties you'd like more of, and I'll show you the searches I'd target first for your suburbs.
160+ 5-star Google reviews across Australia