AI Overview
An AI Overview is the AI-written answer Google places at the top of the results page, above the normal links.
Google rolled them out across Australia on 29 October 2024.
Google assembles the answer from several sources and cites a handful of them with links.
Ahrefs tracked 963 French domains through the July 2026 rollout and found click-through rate fell 23.1% within 9 days on the domains most exposed to them, while pages across the study kept appearing as often as before.
A site can look unchanged in its impressions while receiving fewer visits, so I watch clicks alongside them.
Exposure varies by topic, and in the French data health searches showed an AI Overview most often, on 22.2% of queries.
Searches that need a price, a booking, local availability or a human opinion are harder for a summary to answer in full.
What this means for you
For a service business, the searches that lead to a quote need a price, a booking or a local answer, so that's where I point the SEO work, and I measure every page on clicks as well as impressions.
This one sits under AI search.
Related terms
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