Landing page

A landing page is the page someone arrives on, and in advertising it usually means a page built for 1 specific campaign.

An ads landing page carries 1 offer, 1 action and no navigation pulling attention elsewhere.

It should match the ad closely, so a search for "emergency blocked drain" lands on a page about emergency blocked drains.

On mobile I put the form or the phone number above the fold, so it's the first thing a visitor sees.

I build ads landing pages on your own domain from day 1 and set them to stay out of organic search, since they exist to receive paid clicks.

The same page can be tested properly, which is what makes it worth building separately at all.

What this means for you

A dedicated landing page puts every visitor you pay for exactly where the ad promised, and I build 1 for each service being advertised.

I'll look at what you've got and tell you where it stands, in the same plain terms.