Childcare SEO
I help long day care and early learning centres turn local Google searches into booked tours and enrolment enquiries. I'm based in Adelaide and take on centres anywhere in Australia. You deal with me directly, from the first audit to the monthly report.
- Tour bookings from parents searching in your catchment
- A page for every centre, room and suburb your families come from
- Published prices, month to month, and 1 person who answers your calls
“Now using SEO, we have had an influx of extra leads and he found leads that were not coming through on our old website.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Childcare SEO, also searched as SEO for childcare centres or early learning centres, is the work of getting a long day care or early learning centre found in Google's Maps pack and search results for searches like “childcare near me”, “long day care” and “childcare [suburb]”. It combines Google Business Profile optimisation, a page for each centre, room and suburb, a current vacancies page, a steady flow of parent reviews, a clear Child Care Subsidy guide and an easy tour-booking path. My website SEO starts at $1,500+GST a month, month to month, and each monthly report shows the tour enquiries, calls and searches the work brought in.
What parents actually type when they're choosing care.
Demand estimates from Google Keyword Planner. Each search is a family your centre can reach through its own profile and pages.
| Search | Demand (AU) | Why it matters |
|---|---|---|
| childcare near me | Very high | The biggest childcare search in the country. Parents build their tour shortlist straight from the Maps pack. |
| day care near me | High | Same parent, different words. Google often treats the 2 phrasings separately, so your profile and pages use both. |
| childcare adelaide | Steady | A city-level search where a well-kept local profile earns its place beside the national brands. |
| childcare [your suburb] | High | Spread across every suburb in the country. A parent searches their own suburb by name, and a suburb page answers it. |
| long day care adelaide | Steady | Families comparing care types. A page that plainly explains your long day care program earns the click. |
| early learning centre | Growing | The phrasing more parents use each year. Pages that say both 'childcare' and 'early learning' reach both groups. |
| best childcare near me | Steady | Decided by review count, rating and recency. This is the search your reviews routine is built for. |
| how does the childcare subsidy work | High | CCS research, weeks before any tour. A clear subsidy guide earns a family's trust early. |
Demand levels are estimates based on Google Keyword Planner ranges for Australia. Exact volumes move month to month, so I read them as a guide to demand.
The searches split 2 ways. The decision searches (childcare near me, best childcare, vacancies in a suburb) are settled in the Maps pack, on review scores, and by how easily a parent can book a tour. The research searches (the subsidy, long day care compared with other care types, what to ask on a tour) happen weeks earlier and suit genuinely useful pages. I build for both, and every page ends at a tour booking, so a parent's research turns into a visit to your centre.
Where the clicks actually go on a childcare search.
A Google results page has 3 areas. Each is won differently.
The map pack
The 3 local listings under the map are where parents build their tour shortlist for 'childcare near me'. They're won with an optimised Google Business Profile, real photos of your rooms and outdoor spaces, steady parent reviews and proximity to the families searching. Being close to those streets is your natural advantage, and a warm, active profile builds on it.
Organic results
Below the map, organic listings answer the research searches: how the Child Care Subsidy works, long day care compared with family day care, what to ask on a centre tour. These parents are choosing care for years ahead, and they read carefully. Clear centre, program and guide pages written for your families earn these visits.
Paid ads
Ads sit on top, and they suit a centre with a room to fill this term. I manage Google Ads too, at $800+GST a month plus your own ad spend. SEO builds the profile and pages that keep bringing parents in month after month with no cost per click.
Want the paid side handled too? See my Google Ads management, a quick lever when a place opens mid-term.
Curious how your centre looks to parents today?
Call me, or answer 4 quick questions in the chat. I'll look up “childcare near me” from your street and tell you which centres parents see first, and why.
“Chris has been extremely helpful in answering all our questions about SEO and website design and optimisation. He is very knowledgeable on a number of different areas and has helped us immensely in being able to increase the visibility of our website on google search.”
Centres and Groups
Childcare SEO for 1 centre and for a group.
The fundamentals stay the same: the right Business Profile, useful pages and steady reviews. The structure changes with the number of addresses you run.
1 centre
Your catchment is a handful of suburbs, so the work centres on 1 Business Profile, a page for each room or program, a vacancies page and pages for the suburbs your families drive from. This sits in my suburb cluster tier at $1,500+GST a month.
A group of centres
Each centre gets its own Business Profile at its own address, with the primary category that describes the service (Day Care Centre, Preschool or Child Care Agency) and its own photos and hours. Groups in 1 city sit in my metro-wide tier at $2,500+GST a month, and groups across several cities in the multi-city tier at $4,000+GST a month. A group also gets a page listing every centre, so a parent can find the 1 closest to home.
What makes each centre page its own
- The rooms and age groups, with real photos of each room and the outdoor space
- Educator profiles with qualifications, shared with each educator's consent
- The centre's National Quality Standard rating, as published on the ACECQA register
- The nearby primary schools and kindergartens your families move on to
- Opening hours, fees, the Child Care Subsidy guide and a tour booking button
Google shows the page that answers a parent's question best, so I write each centre page from that centre's own rooms, people and rating. That gives every address its own reason to appear when a family nearby searches.
Vacancy and waitlist pages that turn a search into an enquiry.
Parents search for vacancies with a start date in mind, typing things like “childcare vacancies [suburb]”. A current vacancies page answers them directly, and I build yours with 4 parts.
Room-by-room availability, updated weekly
Updated each week from a quick note your centre manager sends me. Parents see which rooms have places and on which days.
An enquiry form that asks what you need
The child's age, the days needed and the preferred start date, so your director can reply with a real answer straight away.
A waitlist for full rooms
A family can register interest for next term, which keeps the enquiry with your centre while a place comes up.
Tracked from search to enquiry
Every vacancy enquiry and tour booking is tracked, so your monthly report shows which searches and pages brought families in.
When a place opens, I also post it on that centre's Business Profile. A parent who finds you on Maps sees the open place and taps straight through to the vacancies page.
The local SEO playbook I run for childcare centres.
The same fundamentals, kept up every week.
Google Business Profile, done properly
Correct categories, an accurate service area, hours that match your real early start, every program listed as a service, photos of real rooms and outdoor spaces with family permissions handled, and weekly activity. If the profile is the right first step, a 1-off Business Profile optimisation is $750+GST.
Room, program and guide pages
A page for each room or program (nursery, toddlers, kindy) and a plain-English Child Care Subsidy guide that links to Services Australia. Each page is genuinely useful for a parent and ends at a book-a-tour button, so a search becomes a visit.
Reviews on a steady routine
Parents read childcare reviews closely, looking for warmth and care. A gentle ask after a good week, always respectful of family privacy, turns happy parents into steady Google reviews. Review count, rating and recency shape both your Maps listing and which centre gets toured first.
Google Maps syndication for faster calls
On top of the website work, I offer Google Maps syndication at $800+GST a month for 1 syndication, or $1,450+GST a month for 2. Maps work tends to show first, bringing calls and tour bookings to your centre while the website pages build behind it.
Want the deeper detail? Read about my local SEO service, from $1,500+GST a month.
Real Client Results
The same playbook, proven on real local businesses.
Mark Laird runs Mark L Hair in Melbourne, a business that lives on bookings the way a centre lives on tours. I built a local SEO strategy around “hair colour specialist Melbourne” and added Google Maps syndication to lift his Maps visibility. He saw the impact within 1 month.
The same local work runs for other businesses that serve a catchment. Adam Nettleton of Adam Plumbing & Gas in Adelaide set a goal of 30 new Google clients a month, and with me he went from 13 a month to 41 by month 4. Ali Haque of Fine Automotive Detailing in Adelaide moved from #9 to #2 in Google Maps in month 1 and to #1 in month 2, within 5km, and opened his own workshop in Mile End about 3 months in.
13 to 41
new Google clients a month by month 4, Adam Plumbing & Gas
28 min
to first quote after launch, Lucky Duck Mowing
200+
campaigns managed
Lucky Duck Mowing in Caloundra took its first inbound quote request 28 minutes after its new SEO site went live. For a centre, the measure is tour bookings and vacancy enquiries, and that's what my monthly report tracks.
Planning next term's enrolments?
Call me and I'll walk you through the centre, room and vacancy pages I'd build first for your catchment.
“Chris worked on our business SEO and the impact and results for the business speak for themselves. A massive increase in traffic to our website and over the phone. Really easy to deal and always happy to help with any queries we have had since. Highly recommend to anyone looking for SEO services.”
Questions childcare centres ask about SEO.
How much does SEO for childcare centres cost?
How long does childcare SEO take to work?
Can an independent centre compete with the national childcare groups on Google?
Why does the Maps pack matter so much for enrolments?
How should our centre reply to Google reviews?
Should our website explain the Child Care Subsidy?
Do you work with centres outside Adelaide?
Book Your Free Strategy Call
The call is 30 minutes, free, and with me. I'll look at how your centre shows up when local parents search (childcare near me, long day care, your own suburb) and show you where the tour enquiries are going today.
Or call 0403 454 199
Prefer a quick chat first?
Call me on 0403 454 199. You'll speak with the person who'll do the work on your centre's SEO.
Call 0403 454 199“When you work with Chris, you only work with Chris. He doesn't outsource his work.”
Help Parents in Your Catchment Find Your Centre
Parents nearby are choosing a centre for next term right now. I'll build the Maps presence, centre pages and vacancy page that put your rooms on their tour shortlist, and report every month on the enquiries they bring.
160+ 5-star Google reviews across Australia. Rather type? Tap Chat with Chris in the corner of the screen.