Digital Marketing for Massage Therapists

'Massage near me' is won in the Google map pack, not just the website results. We optimise your Google Business Profile, build suburb-specific pages, and grow your review count so you show up when someone nearby searches. A detail that matters more here than in most industries: most of these searches happen at night, so your profile needs a booking link that works while you're closed.

Yes, because they're different buyers. Someone searching for remedial massage has a problem they want sorted, compares qualifications, and will pay more per session. Someone searching for relaxation massage is often buying an experience or a gift voucher. They use different keywords and respond to different pages, so remedial massage marketing gets its own page and relaxation gets its own - a shared page usually ranks for neither.

Less than most trades. Clicks for massage keywords typically cost a few dollars in Australian cities, well below plumbing or legal terms. Most small service businesses we work with spend $1,000-$2,500 per month in total, with our management from $500 per month plus your ad spend. The maths works because of rebooking: the campaign only has to win a client once, and a 6-weekly regular pays for it many times over. Everything is month-to-month with no lock-in contracts.

If you offer health fund rebates, yes, and prominently. For remedial massage searchers weighing up 2 or 3 clinics, a clear 'health fund rebates available' line in your Google listing and page copy is often the deciding factor, and it can appear right in the search snippet. If you don't offer rebates, we never fake it - we lean on your reviews, qualifications, and easy online booking instead.

Build the rebooking into the system instead of hoping they remember you. A client worth $90 once is worth $1,000+ a year on a 6-weekly cycle, and a reminder email or SMS costs cents while winning a brand-new client costs real ad spend. We set up rebooking prompts at checkout, reminder flows timed to your rebooking cadence, and remarketing to past website visitors, so regulars stay regulars.

We work with what you have if it does the 2 jobs that matter: loads fast on a phone and takes a booking without a phone call. Plenty of massage therapist marketing fails at that last step - the ad and the ranking work, then a 9pm visitor finds no way to book. If your current site can't be fixed, we build one around your booking system instead.