Digital Marketing for Massage Therapists
I help massage therapists fill the week with remedial and relaxation bookings from Google. You deal with me directly, so you can stay focused on your clients. People searching after hours find your times and reviews, and book online.
- ✓More online bookings, including the ones made after hours
- ✓Remedial and relaxation pages, so each client books the right session
- ✓1 person who does the work, on month-to-month terms
“Chris was generous with his time and knowledge and helped me to review my own marketing efforts. I would have no hesitation recommending Chris to anyone. If you are someone that finds SEO hard to understand, just talk to Chris.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Digital marketing for massage therapists turns ‘massage near me’ searches into online bookings. SEO for massage therapists starts with a Google Business Profile that lists each service, then a page for remedial, sports, pregnancy and relaxation massage with health fund details where they apply. Google Ads can add bookings for the services you want more of, and an online booking link on every page lets people book at any hour, including after you close.
What keeps a massage practice booked.
Word of mouth got you started. These 3 things keep the appointment book full alongside it.
Bookings at any hour
Plenty of people look for a massage in the evening, after work. An online booking link on your Business Profile and every page lets them lock in a time there and then, while your hands stay on the client in front of you during the day.
A page for each kind of massage
A remedial client compares qualifications, rebates and reviews. A relaxation client is often buying an experience or a gift voucher. Separate pages for each speak to each client in their own words.
Regulars who rebook
A client who comes back every 6 weeks books 8 or 9 sessions a year. A rebooking prompt at checkout, a reminder timed to their cycle and remarketing to past visitors keep regulars coming back.
The 3 services that keep massage therapists booked solid.
My SEO, Google Ads and web design services, built around how people book a massage.
Local SEO for Massage Therapists
Map-pack work for 'massage near me' and 'remedial massage [suburb]': I optimise your Google Business Profile, help you grow your reviews, and build suburb and service pages. If you offer health fund rebates, that detail sits on every eligible page.
Google Ads for Massage Therapists
Campaigns split by intent: remedial searches from people ready to book a course of sessions, relaxation and gift voucher searches around gifting seasons, and remarketing that brings past visitors back to your booking page.
Websites Built Around the Booking
A mobile-first site where online booking is the main action on every page, with separate pages for remedial and relaxation, your qualifications and your reviews. Built for the visitor who finds you at 9pm and wants Thursday at 6pm locked in.
Local SEO for massage therapists, step by step.
This is the order I work in for a massage practice, starting with the parts that bring bookings from Google Maps.
- 1
Your Business Profile, set up for each kind of massage
I choose the right primary category, such as Massage therapist, and list each service you offer on the profile: remedial, sports, pregnancy, deep tissue and relaxation. Your hours, service photos and booking link go on too, so the profile answers a searcher's questions before they tap through.
- 2
A page for each service
Remedial, sports and pregnancy massage each get a page that says who the session suits, how long it runs, what it costs and the qualifications of the therapist who gives it. A person searching 'pregnancy massage' with your suburb then lands on the page that answers exactly that.
- 3
Health fund details on every eligible service
If you're registered with health funds, each eligible service page says so, names the association you belong to and mentions on-the-spot claiming if you offer it. The same detail sits on your Business Profile, where a remedial client often checks it first.
- 4
Online booking as the conversion event
Your booking link sits on the profile's booking button and on every page, and I set it up as a tracked conversion. Each monthly report then shows the bookings that came from Maps, from search and from any ads.
The Business Profile optimisation is $750+GST once. To keep your practice showing for nearby searches each month, you can add Google Maps syndication from $800+GST a month.
Want this set up for your practice? Call me and tell me which sessions you'd like more bookings for.
Call 0403 454 199“He provides very good advice and is very attentive to our business needs, taking care and respect of our own ethics and life philosophy. He helped me optimize the SEO of my Google Business Profile very efficiently.”
Client Results
He asked for Instagram ads. I recommended Google Maps SEO instead.
Mark Laird runs Mark L Hair in Melbourne, a hair colour specialist with an appointment book like yours, built on regulars and rebookings. He came to me wanting Instagram ads. I built a local SEO strategy instead, with his homepage centred on “hair colour specialist Melbourne” and Google Maps syndication to lift his visibility in Maps. The impact showed within 1 month.
50%
rise in scheduled consultations
The Gut Guy, a gut health practice in Melbourne, saw a 50% rise in scheduled consultations from local SEO, with notable impact in about 2 months.
9th → 2nd
in Google Maps in month 1
Ali Haque's Fine Automotive Detailing (Adelaide) moved from 9th to 2nd for “car detailing Adelaide” in month 1, and to first in month 2, within 5km. He opened his own workshop in Mile End about 3 months in.
13 → 41
new Google clients a month
Adam Plumbing & Gas in Adelaide went from 13 to 41 new Google clients a month by month 4 with me.
“Chris is an exceptional SEM marketer. his personable approach to meeting your business needs completely takes the anxiety away from investing in his services. As a new sole trader business, Chris understood the significance in investing in his services and has not only eased all the pressure but has already been providing results 2 weeks in. Thanks Chris!”
Like Mark, you can talk to me directly about what would fill your week. Ring me and I'll tell you where I'd start.
Call 0403 454 199Questions massage therapists ask about digital marketing.
How do I show up for 'massage near me' searches?
What does SEO for a massage therapist cost?
Is marketing different for remedial massage and relaxation massage?
What budget do massage therapists need for Google Ads?
How do I get clients rebooking?
Do I need a new website, or can you work with what I have?
Have a question about your own practice? Ask me in the chat and I'll reply personally.
Book Your Free Strategy Call
A free 30-minute call with me. I'll look at how your massage practice shows on Google today and where your next bookings can come from.
Or call 0403 454 199
Rather talk it through now? Ring me directly.
Call 0403 454 199“He is very knowledgeable on a number of different areas and has helped us immensely in being able to increase the visibility of our website on google search. Would highly recommend him if you need someone to help give your business that little extra push forward in terms of online presence!”
Marketing for Other Health & Wellness Businesses
Win the 9pm Booking
I'll build the Google presence and online booking flow that fills your appointment book, even while your hands are full.
160+ 5-star Google reviews across Australia