Mortgage Broker SEO
I help mortgage brokers win home loan enquiries from Google in the city and suburbs they serve. Borrowers find your loan types, read your reviews and contact you directly. You deal with me, and each month I show you what the work brought in.
- ✓Enquiries from first home buyers, refinancers and investors near you
- ✓Pages that carry your credit licence details and suit your compliance check
- ✓1 point of contact, who also does the work
“From the beginning, he has been attentive, responsive, and genuinely invested in making sure everything runs smoothly. His hands on approach makes the whole process feel effortless and I really appreciate how easy it is to collaborate with him.”
160+ 5-star Google reviews across Australia
Work directly with Chris
Meet Chris →Quick answer
Mortgage broker SEO is the work of getting a broking practice found in Google's map pack and organic results for searches like “mortgage broker [city]”, “first home buyer broker” and “refinance home loan”. I do it with Google Business Profile optimisation, a dedicated page for each loan type and city served, steady review growth and compliance-aware copy that shows your credit representative details and puts a comparison rate beside any rate. My website SEO starts at $1,500+GST a month, month to month, and the enquiries it brings carry no cost per click.
What Australians actually search when they need a home loan.
Rounded monthly estimates from Google Keyword Planner, best read as a guide to relative demand. This is the demand your own pages and Business Profile can capture.
| Search | Est. searches/month (AU) | Why it matters |
|---|---|---|
| mortgage broker | ~27,100 | The biggest broking search in the country. Banks, Lendi and Aussie crowd the broad results. |
| refinance home loan | ~9,900 | Rate-driven and time-poor. Advertisers pay up to $40 a click for this one. |
| mortgage broker near me | ~8,100 | Ready to talk. The map pack decides which broker gets the enquiry. |
| mortgage broker melbourne | ~5,400 | City-level search, well suited to a broker based in that city. |
| home loan broker | ~4,400 | Same client, different words. 1 strong page can serve both. |
| mortgage broker adelaide | ~2,900 | City-level. Organic results share the click with the map pack. |
| first home buyer broker | steady | Nervous, question-heavy searchers who become loyal, referral-rich clients. |
| investment loan broker | growing | LOW competition. Investors refinance, buy again and refer other investors. |
Source: Google Keyword Planner, Australia, rounded monthly averages, July 2026.
The ready-to-talk searches (mortgage broker near me, broker plus your city) are decided in the map pack, while the research searches (first home buyer questions, refinance comparisons) are won with genuinely helpful pages. I cover both halves, so a borrower finds your practice whether they're ready to talk or still reading.
Where the clicks actually go on a mortgage broker search.
A Google results page has 3 battlegrounds. Each is won differently.
The map pack
The 3 local listings under the map collect most of the clicks on 'mortgage broker near me' and 'mortgage broker [city]'. They're won with an optimised Google Business Profile, steady review growth and real proximity signals. Distance favours a broker with an office in the suburb, and your map listing belongs to your practice alone.
Organic results
Below the map, organic listings win the research searches: first home buyer deposit questions, refinance timing, investment loan structures. The banks and comparison sites hold the broad national terms, while broker x city and loan-type x city searches suit a real local broker with genuinely useful pages.
Paid ads
Ads sit on top and answer the ready-to-act searches, at up to $40 a click for refinance terms. I run them too, with compliant copy. SEO builds the Maps and organic presence that keeps bringing enquiries with no cost per click.
Want the paid side handled too? See my Google Ads management, kept tight when home loan clicks cost this much.
Curious where your practice shows up today?
Book a free strategy call and I'll go through your Business Profile, your loan-type pages and the searches in your city with you.
“Chris worked on our business SEO and the impact and results for the business speak for themselves. A massive increase in traffic to our website and over the phone.”
The local SEO playbook I run for mortgage brokers.
The fundamentals, done properly and kept up every month.
Google Business Profile, done properly
Correct categories (Mortgage Broker, Loan Agency), your office verified, loan types listed as services (first home buyer, refinancing, investment lending), photos of you and your office, and weekly activity. I keep the profile active every month, so Google and borrowers always see a current, approachable practice.
Loan-type pages that earn their place
A dedicated page for each loan type (first home buyer, refinance, investment) and for the cities and suburbs you serve, each with detail only your practice could write. Every page carries your credit representative details and accurate, balanced wording, so it converts and keeps your aggregator happy.
Reviews on a settled routine
Settlement day is the happiest your client will ever be with you, so that's when I set the review request to go out, every time. Review count, rating and recency shape both your map visibility and which broker a nervous first home buyer decides to call first.
Want the deeper detail? Read about my local SEO service.
Advertising rules that shape a broker's website.
Your website is advertising for a credit service, so the same rules that shape your ads shape your pages. I build them into every page from the first draft, which keeps your compliance review straightforward.
- ✓Your Australian Credit Licence number, or your credit representative number with your licensee's details, shown on every page.
- ✓Any interest rate on a page carries its comparison rate and the warning that goes with it.
- ✓Statements about approval, rates and turnaround written so they're accurate and balanced, the way ASIC's guidance on advertising credit asks.
- ✓Your aggregator's or licensee's compliance check built in before any page goes live.
A note on scope
I'm not a compliance adviser or a credit lawyer, but from what I know these points cover the basics for a broker's website. ASIC's guidance and your licensee's own policy set the detail, and your licensee or aggregator has the final word on wording.
Real Client Results
The same playbook, proven on real local businesses.
My best-documented client result is Adam Nettleton of Adam Plumbing & Gas in Adelaide. After 10 years of agencies chasing his target of 30 new Google clients a month, he went from 13 new Google clients a month to 41 by month 4 with me. A broker's loan types and service suburbs work on Google the same way a plumber's services and suburbs do.
Closer to broking, I ran SEO for Fentons Conveyancing, a property business in Christies Beach, South Australia, through 2025. In Local Falcon grid scans on 5 dates between May 2025 and February 2026, Fentons held first place on Google Maps at every grid point for “conveyancer christies beach”.
Starting point
- •13 new Google clients a month
- •A goal of 30 a month, set for 5 agencies over 10 years
After 4 months
- ✓41 new Google clients a month by month 4
- ✓Past his goal of 30 a month
The playbook travels, too. Lucky Duck Mowing in Caloundra had its first inbound quote request 28 minutes after the new SEO site went live. Ali Haque of Fine Automotive Detailing in Adelaide went from renting a workshop in Broadview to opening his own in Mile End about 3 months in. And Mark L Hair in Melbourne, an appointments business much like a broker's consultations, saw the impact of a local SEO strategy within 1 month.
13 to 41
new Google clients a month by month 4, Adam Plumbing & Gas
5 scans
first on Google Maps at every grid point, Fentons Conveyancing
200+
campaigns managed
Want this playbook for your loan types and suburbs? Ring me and I'll tell you where I'd start.
Call 0403 454 199“He is a wealth of knowledge and is very happy to teach you along the way. Thanks for all your help Chris.”
Questions mortgage brokers ask about SEO.
How much does SEO for mortgage brokers cost?
How long does mortgage broker SEO take to work?
Can a single broker compete with Lendi, Aussie and the banks on Google?
How do you keep broker content within credit advertising rules?
Should every loan type have its own page?
I already run Google Ads for home loan keywords. Do I still need SEO?
Do you work with mortgage brokers in Melbourne and across Australia?
“The world of SEO and digital marketing can be confusing. Chris from Loudachris Digital Marketing managed to simplify it and make it easy to understand. … If you are someone that finds SEO hard to understand, just talk to Chris.”
Book Your Free Strategy Call
A free 30-minute call with me. I'll go through your Business Profile and pages and show you the local home loan searches I'd go after first.
Or call 0403 454 199
Bring Local Home Loan Enquiries Straight to Your Practice
Call me, book a strategy call, or answer 4 quick questions in Chat with Chris. Tell me the loan types and suburbs you'd like more enquiries for, and I'll show you how I'd go after them.
160+ 5-star Google reviews across Australia