Backlink

A backlink is a link from another website to yours.

Google treats them partly as votes, so a link from a site people trust carries more weight than a link from a site with no readers.

Relevance counts alongside authority, so a link from an Adelaide builders association means more for a builder than a link from an unrelated site.

The links that last are the ones a business earns by being worth mentioning, like local press coverage, association memberships, supplier pages and real partnerships.

Google's spam policies class buying links and taking part in link schemes as link spam.

What this means for you

My SEO work goes into the parts you control directly, meaning the site, its content, its internal links and your Google Business Profile.

This one sits under SEO.

Related terms

Domain Rating and Domain Authority

Domain Rating and Domain Authority are 100-point scores invented by SEO tool companies to estimate how strong a site's link profile is.

Answer engine citation

An answer engine citation is ChatGPT, Google's AI Overviews, Gemini, Perplexity or Copilot quoting your site as a source in an answer.

Want to know how this looks on your account?

I'll look at what you've got and tell you where it stands, in the same plain terms.

Get in touch