Google Business Profile (GBP)
Your Google Business Profile is the free listing that puts your business in Google Maps and in the local pack.
It carries your name, address, phone number, hours, categories, photos, reviews and services.
The primary category tells Google what kind of business you are, so it's worth getting exactly right.
Google says more reviews and positive ratings can help local ranking, and reviews also shape whether someone calls you once they've found you.
Google also says businesses with complete and accurate info are more likely to show in local results, and accurate hours mean a customer who drives over finds you open.
Posts, products and services all add detail, and they work best kept up to date.
Bringing an older profile up to date is often the best-value local SEO work there is.
What this means for you
If you only do 1 thing for local visibility, make it this. It's free, and it's the listing the map results are built from.
This one sits under Local SEO.
Want to know how this looks on your account?
I'll look at what you've got and tell you where it stands, in the same plain terms.
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