Google Business Profile (GBP)
Your Google Business Profile is the free listing that puts your business in Google Maps and in the local pack.
It carries your name, address, phone number, hours, categories, photos, reviews and services.
The primary category has more influence on what you rank for than almost anything else on the profile, so it's worth getting exactly right.
Reviews matter for both ranking and for whether someone calls you once they've found you.
Hours being wrong is a quietly expensive problem, because a customer who drives to a closed shop rarely comes back.
Posts, products and Q&A all add surface area, and they need maintaining rather than setting once.
It's the single highest-return hour of local SEO work available, and most businesses claimed it years ago and never touched it again.
What this means for you
If you only do 1 thing for local visibility, make it this. It costs nothing and it's usually where the fastest improvement is sitting.
This one sits under Local SEO.
Want to know how this looks on your account?
I'll look at what you've got and tell you where it stands, in the same plain terms.
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