Title tag
The title tag is the headline of your page as it appears in Google's results and in the browser tab.
It's 1 of the oldest signals of what a page is about, because it states the subject directly.
Google trims long titles to fit the width of the screen, so the words that matter most go first.
Google sometimes shows its own version of a title instead, for example when the original is vague, outdated or repeated across pages.
The job of the title is to win the click from the listing, so leading with the concrete outcome beats leading with the keyword.
Every page needs its own, written for what that page offers.
What this means for you
These are the highest-leverage words on any page. On a page that already ranks, a sharper title can earn more clicks from the same position without touching the content.
This one sits under SEO.
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