Search intent
Search intent is what someone is actually trying to do when they type a search, as opposed to the words they used.
"Blocked drain" and "blocked drain plumber Adelaide" contain the same subject and want completely different things.
The first wants to know what to try, and the second wants a phone number.
The results Google already shows for a search are the clearest statement of what it thinks the intent is.
Looking at page 1 before writing anything tells you what shape the answer needs to be, such as a guide, a service page, a comparison or a list of businesses.
A well-written page ranks best when its format matches the search, so an informational search gets a guide and a hiring search gets a service page.
The commercial searches are fewer and worth more, and the informational ones build the authority that helps you win them.
What this means for you
Intent decides which page you build and what goes on it, and matching it is how a ranking turns into enquiries.
This one sits under SEO.
Related terms
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