Digital Marketing for Cleaners
You're competing with Airtasker cleaners charging $25/hour and Hipages leads that get shared with five other businesses. Stop racing to the bottom — start showing up first when customers search for quality cleaning near them.
Work directly with Chris, Ana, and Audrey
Meet the team →AI Overview
Digital marketing for cleaning businesses combines local SEO for “cleaners near me” searches, Google Ads targeting commercial cleaning contracts, and conversion-focused websites with instant quote calculators. Australian cleaning businesses using a full digital strategy report 35–55% more direct enquiries compared to relying on marketplace platforms like Airtasker or Hipages.
Three reasons cleaning businesses struggle to grow.
You deliver spotless results. But the leads don't reflect your quality.
The race to the bottom on price
On Airtasker you're bidding against people charging $25/hour. On Hipages you're paying for leads shared with five competitors. The platforms keep you cheap. Your own Google presence lets you charge what you're worth — because the customer found you, not five of you.
Competing with Airtasker and Hipages
Marketplace platforms own the customer relationship. You're a line item on a list. When you rank on Google directly, customers call you — not the platform. No commissions, no shared leads, no middleman.
Commercial vs residential — you want both
Residential keeps the lights on. Commercial contracts provide stable monthly revenue. But the marketing for each is completely different. You need SEO for the local residential searches and Google Ads targeting facility managers and property groups.
Three services that grow cleaning businesses.
Local SEO, Google Ads, and a website that converts — built for cleaners.
Local SEO for 'Cleaners Near Me'
We optimise your Google Business Profile and build suburb-level landing pages so you dominate 'cleaners near me' searches across every area you serve. Organic leads from people ready to book — not marketplace shoppers comparing five quotes.
Google Ads for Commercial Cleaning
Targeted campaigns for high-value commercial contracts — office cleaning, strata cleaning, end-of-lease. We bid on the keywords facility managers actually search, with ad copy that separates you from the $25/hour operators.
Website with Instant Quote
A fast, mobile-first website with an instant quote calculator. Customer selects bedrooms, bathrooms, and extras — gets a price in seconds. Click-to-call, review widgets, before/after galleries. Converts browsers into bookings.
Client Results
How a Melbourne cleaner ditched Airtasker and tripled their revenue.
Before
- ✕80% of leads from Airtasker at race-to-bottom prices
- ✕Average job value $120 with high cancellation rate
- ✕No commercial contracts
- ✕DIY website with no calls to action
After
- ✓35+ direct leads/month from Google — no platform fees
- ✓Average job value $280 with repeat bookings
- ✓3 recurring commercial contracts from Google Ads
- ✓New website with instant quote — 8% conversion rate
3x
revenue growth
$280
avg job value
0%
platform fees
Questions cleaning businesses ask about digital marketing.
Can I really compete with Airtasker and Hipages using SEO?
How do I get commercial cleaning contracts through Google?
How does the instant quote calculator work?
How much should I spend on Google Ads for cleaning?
How long before I see results?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. We'll audit your current online presence and show you exactly how to get more cleaning jobs through Google.
Marketing for Related Industries
Ready to Stop Competing on Price?
Call us today or book a free strategy call. We'll show you how to get more cleaning jobs without paying platform fees.