Digital Marketing for Window Cleaners

Most small service businesses spend $1,000-$2,500/month all up, with management from $500/month plus ad spend. The real question is what a lead is worth: a $400 quarterly commercial client is worth $1,600 a year, so a $60 cost per lead is cheap. Most window cleaners underbid because they price leads against a single one-off clean instead of the contract behind it.

Yes - they buy completely differently. Residential customers want an instant quote and an available date, usually on mobile. Commercial and strata managers want insurance certificates, an ABN, references and a recurring schedule before they shortlist anyone. We split the funnels: separate landing pages, separate Google Ads campaigns and separate quote paths, so each visitor sees exactly the proof they need to book.

Plan for the calendar instead of fighting it. The spring surge and the pre-Christmas rush are predictable, so we ramp Google Ads budgets ahead of them, then run leaner campaigns aimed at commercial contracts through winter while competitors switch off. SEO compounds in the background: suburb pages that rank keep producing enquiries year-round without a per-click cost.

Name, suburb, storeys and window count - 4 fields beats 12. Every extra question about frames, tracks, screens and access costs you enquiries from people who were ready to book. Capture the essentials, send a fast estimate, then confirm the detail in a 2-minute phone call. We build forms this way because shorter forms consistently convert more of the traffic you already paid for.

Yes. Local SEO puts you in front of people searching 'window cleaning [suburb]' at the exact moment they want a quote. The closest honest proof we can offer is Lucky Duck Mowing in Caloundra: same outdoor-services category, and the first inbound quote request arrived 28 minutes after the new site went live. SEO starts from $1,500/month and the pages keep working long after.

We haven't published a window cleaning case study yet, and we won't invent one. What we do have: 200+ campaigns managed for Australian service businesses, 80+ 5-star Google reviews, and results like Adam Plumbing & Gas going from 13 to 41 jobs a month in 4 months on SEO. Everything is month-to-month with no lock-in contracts, so we have to keep earning the work.