Digital Marketing for Glaziers

Our Google Ads management starts at $500/month plus your ad spend, and most small trade businesses spend $1,000-$2,500/month all up. For glaziers the smart move is to split the budget by intent: a tight emergency campaign for 'emergency glass repair' and 'broken window' searches that runs day and night, and a separate planned-glass campaign for shower screens, splashbacks, and window replacement that you can pace across the week. Emergency searches convert fast, so they earn the lion's share of the spend.

Those are won with local SEO: an optimised Google Business Profile with the right glazing categories and service areas, dedicated pages for emergency glass, shower screens, splashbacks and window replacement, suburb pages across your patch, and a steady flow of Google reviews. Google ranks 'near me' and emergency searches on proximity and trust, so a well-kept profile with real job photos regularly beats bigger names in the Maps pack. Our SEO plans for trade businesses start at $1,500/month.

Both, and they cover different ground. Google Ads put you at the top for 'emergency glass repair' the day we switch them on, which matters when someone is standing next to a smashed window at 10pm. SEO builds your ranking in the Maps pack and organic results over 3-6 months, then keeps delivering shower-screen and splashback enquiries without paying per click. Ads win the urgent break-ins now while SEO compounds into the steady planned work.

Make the claim easy and make yourself the obvious call. We build a page that walks the customer through lodging a broken-glass or storm-damage claim, what their excess covers, and how you invoice the insurer directly, then rank it for 'insurance glass repair' and 'storm damage window' searches. A fast quote-and-claim form on your site captures the details while the customer is still rattled, so you book the job instead of losing it to whoever picked up first.

Sell the finish and the certainty, not just a sheet of glass. When your site shows real installed galleries of frameless shower screens, coloured splashbacks and custom mirrors, plus reviews and clear lead times, the customer stops ringing around for the cheapest millimetre rate. An emergency board-up is also your best lead source for planned work: fix the broken window today, and the follow-up shower screen or splashback quote is a warm one, not a price war.

Google Ads can generate emergency call-outs in the first week. SEO typically builds over 3-6 months, then compounds. For a sense of pace on the SEO side, when the new site for Lucky Duck Mowing in Caloundra went live, the first inbound quote request arrived 28 minutes later. Every plan is month-to-month with no lock-in contracts, so the work has to keep earning its place each month.